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Registros recuperados: 5
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UNDERSTANDING THE DYNAMICS OF PRODUCE MARKETS: CONSUMPTION AND CONSOLIDATION GROW AgEcon
Kaufman, Phillip R.; Handy, Charles R.; McLaughlin, Edward W.; Park, Kristen; Green, Geoffrey M..
Mergers, acquisitions, and internal growth among grocery retailers, largely since 1996, have increased the share of grocery store sales accounted for by the largest 4, 8, and 20 food retailers nationwide. Similar consolidation is occurring among food wholesalers. At the same time, new packaged and branded produce items are gaining acceptance with consumers and vying for shelf space in the supermarket produce department. Growers, shippers, and their trade associations fear the possibility of fewer buyers for their products, particularly if new marketing and trade practices such as volume incentive rebates and slotting fees become widespread. This report uses data from the Censuses of Wholesale Trade and Retail Trade and industry sources to examine changes...
Tipo: Report Palavras-chave: Produce; Market channels; Fresh fruit and vegetables; Consumption; Foodstores; Foodservice; Food-at-home; Food-away-from-home; Wholesalers; Supermarkets; Consolidation; Food Consumption/Nutrition/Food Safety; Industrial Organization.
Ano: 2000 URL: http://purl.umn.edu/33747
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The New Dynamics of Produce Buying and Selling: Marketing and Performance Menchmarks for the Fresh Produce Industry AgEcon
McLaughlin, Edward W.; Park, Kristen; Perosio, Debra J.; Green, Geoffrey M..
The way in which produce companies do business has changed quite dramatically from a decade ago. Documenting many of these changes is the objective of this report. The report is the third in a series of annual research projects conducted by The Food Industry Management Program at Cornell University for the Produce Marketing Association (PMA). This year the theme is “the new dynamics of produce buying and selling.” The method guiding this study has three principal components: (1) a review of the relevant trade and academic literature on the fresh produce industry, (2) an extensive mail questionnaire directed at produce retailers, and (3) personal interviews with shippers around the United States, including three extensive focus group sessions in the...
Tipo: Working Paper Palavras-chave: Agribusiness.
Ano: 1999 URL: http://purl.umn.edu/122681
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RETAIL DEMAND FOR WHOLE VS. LOW-FAT MILK: NEW PERSPECTIVES ON LOSS LEADER PRICING AgEcon
Green, Geoffrey M.; Park, John L..
This analysis employed retail scanner data to investigate the demand for fluid mild differentiated by fat content. All own-price elasticities were significant and negative. Demand for low-fat milk was elastic, while demand for whole milk was inelastic. This article addresses the use of milk as a loss leader.
Tipo: Conference Paper or Presentation Palavras-chave: Demand and Price Analysis; Research and Development/Tech Change/Emerging Technologies.
Ano: 1998 URL: http://purl.umn.edu/20827
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NEW INSIGHTS INTO SUPERMARKET PROMOTIONS VIA SCANNER DATA ANALYSIS: THE CASE OF MILK AgEcon
Green, Geoffrey M.; Park, John L..
Supermarket companies expend significant resources and employ many promotional activities so as to convince consumers to shop their stores. This analysis investigates the promotional activities of a single retail food company to determine the price and promotion responsiveness of fluid milk products that differ by milkfat content. It utilizes weekly, store-level scanner data. Seasonality and advertising are significant determinants of retail sales of fluid milk. Own-price elasticities are negative, and cross-price elasticities are positive for all milk types and are significant and elastic in the case of 2% milk. Advertising effects are positive and statistically significant. The response to advertising is much more pronounced for reduced-fat milk types...
Tipo: Journal Article Palavras-chave: Agribusiness.
Ano: 1998 URL: http://purl.umn.edu/26836
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FreshTrack 1998: Marketing and Performance Benchmarks for the Fresh Produce Industry, with a Focus on People AgEcon
McLaughlin, Edward W.; Park, Kristen; Perosio, Debra J.; Green, Geoffrey M..
Tipo: Working Paper Palavras-chave: Crop Production/Industries.
Ano: 1998 URL: http://purl.umn.edu/122696
Registros recuperados: 5
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