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| Haugaard, Pernille; Grunert, Klaus; Hansen, Flemming; Jensen, Martin. |
| This study aims to explore consumers´ attitude toward a new preservation technique using herbs and berries in organic meat production. This seems relevant both for the organic as well as the conventional meat producers, as this technique enable the organic producers to reduce the salt content in meat products and for the conventional producers to minimize the amount of chemical additives. Consumer acceptability toward the preservation technique using herbs and berries and further the willingness to buy products preserved with herbs and berries were exploited through a qualitative approach by means of three focus groups. We found that in general, most of the participants are positive toward the preservation technique using herbs and berries and there are... |
| Tipo: Journal paper |
Palavras-chave: "Organics" in general Food security; Food quality and human health Markets and trade. |
| Ano: 2014 |
URL: http://orgprints.org/24195/19/24195.pdf |
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| Fenger, Morten; Aschemann-Witzel, Jessica; Hansen, Flemming; Grunert, Klaus. |
| In this paper we present an experiment that tests the possible effect of adding the short type of "story" that is possible on a food label to variations of a product that is differentiated by its ingredients and way of production. We conduct an experiment where consumers have to choose from products consisting partly of this new type of product, partly of conventional products well known to consumers. We find that that while some consumers – especially those seeking stimulation and with a tendency towards variety seeking – will favor the new product, others will remain uninterested. We then test whether the introduction of an additional element of storytelling, on top of the information on ingredients and process, has an effect on choice. We find... |
| Tipo: Journal paper |
Palavras-chave: Food security; Food quality and human health Markets and trade. |
| Ano: 2014 |
URL: http://orgprints.org/26625/1/26625.pdf |
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| Haugaard, Pernille; Grunert, Klaus; Hansen, Flemming; Jensen, Martin. |
| This study aims to explore consumers´ attitude toward a new preservation technique using herbs and berries in organic meat production. This seems relevant both for the organic as well as the conventional meat producers, as this technique enable the organic producers to reduce the salt content in meat products and for the conventional producers to minimize the amount of chemical additives. Consumer acceptability toward the preservation technique using herbs and berries and further the willingness to buy products preserved with herbs and berries were exploited through a qualitative approach by means of three focus groups. We found that in general, most of the participants are positive toward the preservation technique using herbs and berries and there are... |
| Tipo: Journal paper |
Palavras-chave: "Organics" in general Food security; Food quality and human health Markets and trade. |
| Ano: 2012 |
URL: http://orgprints.org/22272/7/22272.pdf |
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