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An Assessment of Consumer Satisfaction for Food Retail Chains: A Case Study from Turkey AgEcon
Akpinar, Goksel; Gul, Mevlut; Gulcan, Sinem.
Consumer oriented marketing concept appeared to be effective in accordance to the shift from the traditional marketing approach to the modern marketing approach. This process brings about the concept of customer value in retail food sector as it is the case in other sectors. The rise in number and variety of shopping units that operate in the retail market drives firms into value based marketing concept. Due to the positive effect on the relationship between customer value and customer satisfaction, measuring customer satisfaction in order to increase customer value in sector has gained importance. This study is focuses on determination of satisfaction level of customers who make shopping in local and national supermarket chains operating in retail food...
Tipo: Presentation Palavras-chave: Food Retailing; Supermarket; Consumer Satisfaction; Turkey; Agribusiness; Agricultural and Food Policy; Farm Management; Food Consumption/Nutrition/Food Safety; International Development; International Relations/Trade.
Ano: 2011 URL: http://purl.umn.edu/121995
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Analyzing Households’ Fruit Juice Consumption and Purchasing Tendency: A Case Study From Isparta AgEcon
Gul, Mevlut; Akpinar, Goksel; Dagistan, Erdal; Yilmaz, Hilal; Gulcan, Sinem.
The investments of fruit juice industry had been begun in 1969 in Turkey and accelerated since 1983 in modern sense. 37 fruit juice firms are officially registered as trademark. The fruit juice consumption per head was increased in the beginning of 1970s by about 13 fold augmentation, however, this value is still considerably lower than the developed countries. Relatively high fresh fruit consumption is caused lower fruit juice consumption in Turkey. However, an increasing in the domestic demand of fruit juice is observed by the years. This study was carried out to determine the fruit juice consumption and the expenditure of the families in Isparta Province. Thus, this investigation was conducted in the centre of Isparta. In this means, purchasing...
Tipo: Presentation Palavras-chave: Fruit Juice; Consumption; Expenditure Structure; Agribusiness; Food Consumption/Nutrition/Food Safety; Research Methods/ Statistical Methods.
Ano: 2011 URL: http://purl.umn.edu/121997
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