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	Provedor de dados AgEcon (7) Autor Hajdu, Istvanne (7) Lakner, Zoltan (4) Banati, Diana (1) Deak, Zsuzsanna (1) Feher, Orsolya (1) Ferencz, Arpad (1) Kasza, Gyula (1) Major, Anita (1) Notari, Marta (1) Szabo, Erzsebet (1) Mais... Palavra-chave Consumer/Household Economics (3) Agribusiness (2) Food Consumption/Nutrition/Food Safety (2) Marketing (2) Research Methods/ Statistical Methods (2) Agricultural and Food Policy (1) Categorical principal component analysis (1) Cluster analysis (1) Confirmatory factor analysis (1) Consumer study (1) Consumers’ segmentation (1) Decision tree approach (1) Demand and Price Analysis (1) Direct-question survey (1) Empirical research (1) Environmental (1) Environmental Economics and Policy (1) Food Security and Poverty (1) Food industry (1) Food science education (1) Mais... Tipo do documento Journal Article (5) Article (1) Conference Paper or Presentation (1) Ano 2011 (1) 2010 (1) 2009 (2) 2008 (1) 2007 (2) País United States (7) Idioma Inglês (5) Húngaro (2)		Ordenar por:  Relevância Autor Título Ano Registros recuperados: 7 Primeira ... 1 ... Última Interests and goals in the agricultural higher education system of Hungary – a methodological approach AgEcon Hajdu, Istvanne; Lakner, Zoltan. In recent decades the Hungarian intelligentsia, both political and governmental, emphasised the importance of higher education in socio-economic modernisation. At the same time, after nearly twenty years of system-transition we have to see that the ambitious goals of reforms in many cases have been turned into their opposite. This paper analyses the key actors and their strategies in the higher education system, highlighting the most important obstacles to development based on a multi-actor strategy model, based on institutional economy and principle-agent theory. The results show considerable divergence in force and interest-structure of different actors. As a consequence of relationship of forces it has been shown that, without steadfast governmental... Tipo: Journal Article Palavras-chave: Institutional economics; MACTOR; Policy analysis; Social bargaining; Stakeholder analysis; Research Methods/ Statistical Methods; Teaching/Communication/Extension/Profession. Ano: 2009 URL: http://purl.umn.edu/52200 Values, attitudes, and goals of future Hungarian food engineers AgEcon Hajdu, Istvanne; Lakner, Zoltan. Over the last few decades Hungarian higher education has been radically transformed, and this transformation was implemented to counter the backwardness that previously plagued the education system. Agricultural education in particular was part of this transformation process, which included the disciplines of food science and related technology. This attempt at transformation yielded only a partial success; student numbers shot up, but there was no subsequent general improvement in the efficiency of higher education. This article is based on two surveys carried out in 1997 and 2007. The students’ values can be characterised as pluralistic and heterogenous. Based on longitudinal research, a shift can be seen toward materialistic and hedonistic values. The... Tipo: Journal Article Palavras-chave: Higher education policy; Human resource management; Food science education; Social psychology; Empirical research; Agribusiness; Labor and Human Capital. Ano: 2008 URL: http://purl.umn.edu/46444 Piaci kihívások és lehetőségeka Dél-alföldi Régióban AgEcon Ferencz, Arpad; Notari, Marta; Hajdu, Istvanne. A Dél-Alföld egyik problémája abban rejlik, hogy viszonylag kevés az egységes arculatot meghatározó, széles körben ismert egyedi termék, és ezek is egymástól elszigetelten léteznek. Ugyanakkor számos olyan, a régióban előállított hungarikum létezik, amelyek alkalmasak a helyi hagyományok megőrzésére, a régió imá¬zsának kialakítására. Ezen termékek körének kiválasztása, menedzselése, védelme az aktív marketingpolitika eszközével hozzájárulhat a Dél-Alföldről kialakított kép pozitív irányú befolyásolásához. Elősegítik a specializált termőkörzetek stabilizációját, a helyi gazdaság megerősödését és az ott élők jövedelmi viszonyainak javulását. A Dél-alföldi Régió marketingstratégiájának kulcsfontosságú elemei lehetnek azok a régióspecifikus termékek (pl.... Tipo: Journal Article Palavras-chave: Hungarikum termékek; SWOT analízis; Imázsprofil; Hungaricum products; SWOT analysis; Image profile; Agribusiness; Consumer/Household Economics; Marketing. Ano: 2009 URL: http://purl.umn.edu/92501 Consumer behaviour in the Hungarian beer market AgEcon Hajdu, Istvanne; Major, Anita; Lakner, Zoltan. In the Hungarian food economy beer marketing remains something of an enigma. Based on a direct-question survey, focussing mainly on educated younger consumers, this article offers an overview of the most important characteristics of Hungarian beer consumption. It is important to stress that beer consumption is situational, meaning tied to specific consumption situations. Research results prove that logistic regression analysis is a suitable method for determining why consumers opt for specific beverages in specific consumption situations. To analyse targeted marketing, the application of heuristic methods, and decision trees provide a high degree of accuracy. This has proven true for consumers that drink non-alcoholic beers. Tipo: Journal Article Palavras-chave: Direct-question survey; Consumer study; Logistic regression; Decision tree approach; Consumer/Household Economics; Food Consumption/Nutrition/Food Safety. Ano: 2007 URL: http://purl.umn.edu/47016 Az élelmiszer-ipari vállalkozások környezeti teljesítménye és a pénzügyi eredmények AgEcon Deak, Zsuzsanna; Hajdu, Istvanne. Kutatásunk célja fényt deríteni arra, hogy a vállalkozások környezeti teljesítménye befolyásolja-e pénzügyi teljesítményüket, továbbá az, hogy milyen szerepet játszik ebben a média, hogyan változott az elmúlt időszakban a vállalkozások zöld erőfeszítéseinek megítélése? Megállapítható, hogy azokban a vállalkozásokban, amelyekben a média és a befektetők környezeti teljesítményüket kedvezően ítélik meg, magasabbak a megtérülési (ROE) mutatók, mint azokban, amelyeknek környezeti teljesítményét nem ítélik meg pozitívan. A magyarországi társadalomban a nem anyagi értékek iránti érzékenység és a környezettudatosság alacsony szintű. A társadalmi értékrendben alárendelt szerepet játszó környezetvédelmi gondolkozásra – reklámérték híján – a média mérsékelten hat. Ez... Tipo: Article Palavras-chave: Környezet; Élelmiszeripar; Média; Imázs; Environmental; Food industry; Media; Environmental Economics and Policy; Marketing. Ano: 2011 URL: http://purl.umn.edu/119945 The application of multivariate statistical methods for understanding food consumer behaviour AgEcon Lakner, Zoltan; Hajdu, Istvanne; Banati, Diana; Szabo, Erzsebet; Kasza, Gyula. Understanding consumer behaviour is a necessary precondition for a targeted communication strategy. The behaviour is a complex phenomenon and research needs to undertake a rigorously apply sophisticated methods. This article entails the combined utilisation of categorical principal component analysis and cluster analysis to determine the major, relatively homogenous consumer groups and this is coupled with confirmatory factor analysis and structural model building to understand consumer behaviour, based on Fishbein and Ajzent’s theoretic model. Tipo: Journal Article Palavras-chave: Categorical principal component analysis; Cluster analysis; Confirmatory factor analysis; Consumers’ segmentation; Structural model building; Research Methods/ Statistical Methods. Ano: 2007 URL: http://purl.umn.edu/107651 FOOD –RELATED COMMUNICATION IN HUNGARIAN POPULAR PRESS AgEcon Feher, Orsolya; Hajdu, Istvanne. The poster analyses some characteristic features of Hungarian food –trade communication. It is obvious, that the communication is often misleading, and tries to follow some trends, without a well-defined strategy. In last years we seen an increasing importance of food supplements. Tipo: Conference Paper or Presentation Palavras-chave: Media analysis; Statistics; Agricultural and Food Policy; Consumer/Household Economics; Demand and Price Analysis; Food Consumption/Nutrition/Food Safety; Food Security and Poverty; Health Economics and Policy. Ano: 2010 URL: http://purl.umn.edu/116451 Registros recuperados: 7 Primeira ... 1 ... Última

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