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| Han, Jae-Hwan; Harrison, R. Wes. |
| A multinomial logit analysis is employed to analyze consumers' perceptions about purchasing biotech foods and their preferences for mandatory and voluntary labeling. Results showed that consumers who are sensitive to the possible side effects of biotech crops on wildlife and the environment are more likely to support a mandatory labeling policy. Results also indicated that respondents who believe biotech foods may have unforeseen health risks are more likely to favor mandatory labeling. Furthermore, the study found that respondents who are willing to buy a meat product produced using biotechnology are more likely to favor a voluntary labeling policy. |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Institutional and Behavioral Economics. |
| Ano: 2004 |
URL: http://purl.umn.edu/20157 |
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| Harrison, R. Wes; Han, Jae-Hwan. |
| The effects of consumer perceptions on attitudes toward the United States Food and Drug Administration (FDA)'s current labeling policy for GM foods are examined. Results show that as beliefs regarding potential adverse effects of GM crops on wildlife and the environment increase, consumers are less likely to support the FDA's current labeling policy. The perceived safety of GM foods was also found to be important. As consumers perceive GM foods to be safe (unsafe), they are more (less) likely to support the current policy. However, concerns regarding potential environmental damage of GM crops are more important relative to beliefs regarding the potential for negative long-term health effects. |
| Tipo: Journal Article |
Palavras-chave: Consumer/Household Economics; Marketing; Research and Development/Tech Change/Emerging Technologies. |
| Ano: 2005 |
URL: http://purl.umn.edu/27720 |
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