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Multiproduct Food Retail Sales: A Case Study for Germany AgEcon
Hansen, Kristin; Loy, Jens-Peter.
Temporary price reductions (sales) as a means of promotional measures have become an increasingly important tool in the marketing mix of German food retailers. Various models have been proposed to explain the rationales behind such pricing strategies. Recently these models have been extended to capture the multiproduct nature of retail business. In this paper German retail food scanner data over two years are used to estimate a three step procedure to explain breadth and depth of sales, and their impact on category revenues.
Tipo: Conference Paper or Presentation Palavras-chave: Food Retail Sales; Northern Germany; Agribusiness; Food Consumption/Nutrition/Food Safety.
Ano: 2007 URL: http://purl.umn.edu/6568
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Promotional Food Retail Sales: Frequency Versus Depth AgEcon
Loy, Jens-Peter; Hansen, Kristin.
Temporary price reductions (sales) as a means of promotional measures have become an increasingly important tool in the marketing mix of German food retailers. Various models have been proposed to explain the rationales behind such pricing strategies. Recently these models have been extended by Richards (2006) to capture the multiproduct nature of retail business. In this paper German retail food scanner data over two years are used to estimate a three step procedure to explain breadth and depth of sales, and their impact on category revenues.
Tipo: Conference Paper or Presentation Palavras-chave: Food Retail Sales; Northern Germany; Demand and Price Analysis; Food Consumption/Nutrition/Food Safety.
Ano: 2007 URL: http://purl.umn.edu/9785
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Food Safety and Risk Perception in a Changing World AgEcon
Roosen, Jutta; Hansen, Kristin; Thiele, Silke.
This paper presents an analysis of food risk perceptions of German consumers over the eleven year period from 1992 to 2002. Using factor analysis, we analyse the respondents general risk attitudes and the specific perception of food safety risks. General risk attitude are described by variables relating to environmental, lifestyle and food risks. Food safety concerns are grouped into concern about use of biotechnology, about residues, about unhealthy eating habits, and about natural contaminants. An ordered probit analysis identifies the characteristics that explain the importance consumers attribute to these different food safety risks. The results reveal that general risk perceptions and knowledge about food safety hazards are highly significant in the...
Tipo: Conference Paper or Presentation Palavras-chave: Food Consumption/Nutrition/Food Safety; Risk and Uncertainty.
Ano: 2004 URL: http://purl.umn.edu/25002
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