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	Provedor de dados 31 (4) Autor Harbor, Anetra L. (4) Martin, Marshall A. (3) Akridge, Jay T. (2) Boehlje, Michael (1) Ehmke, Mariah D. (1) Golub, Alla A. (1) Mais... Palavra-chave Brand loyalty (2) Capital inputs (2) Crop Production/Industries (2) Expendable inputs (2) Farmer purchase decisions (2) Agricultural Finance (1) Areawide pest management (1) Consumer/Household Economics (1) Corn rootworms (1) Dealer loyalty (1) Farm Management (1) Marketing (1) Organic wheat production (1) Precision agriculture technology (1) Q10 (1) Q13 (1) Q14 (1) Real options theory (1) Research and Development/Tech Change/Emerging Technologies (1) Technology adoption (1) Mais... Tipo do documento Conference Paper or Presentation (3) Journal Article (1) Ano 2008 (1) 2006 (1) 2004 (1) 2002 (1) País United States (4) Idioma Inglês (4)		Ordenar por:  Relevância Autor Título Ano Registros recuperados: 4 Primeira ... 1 ... Última Assessing Agricultural Input Brand Loyalty Among U.S. Mid-Size and Commercial Producers 31 Harbor, Anetra L.; Martin, Marshall A.; Akridge, Jay T.. This study explores the prevalence and determinants of brand loyalty for agricultural input products. Results suggest that loyalty for both expendable and capital inputs is high among commercial farmers. Farmer attitudes, beliefs, and some demographic characteristics are useful identifiers of brand loyal farmers. Tipo: Conference Paper or Presentation Palavras-chave: Brand loyalty; Capital inputs; Expendable inputs; Farmer purchase decisions; Farm Management. Ano: 2006 URL: http://purl.umn.edu/21460 MANAGING THE CORN ROOTWORM VARIANT: EMPIRICAL RESULTS FROM AN INDIANA FARMER SURVEY 31 Harbor, Anetra L.; Martin, Marshall A.. The emergence of a corn rootworm "variant" has reduced the effectiveness of a corn-soybean rotation in some areas of Indiana. This research identifies potential control alternatives. Empirical results suggest that younger, more educated managers of larger farms would be the most likely to adopt transgenic corn for rootworm control. Tipo: Conference Paper or Presentation Palavras-chave: Areawide pest management; Corn rootworms; Technology adoption; Transgenic corn; Crop Production/Industries. Ano: 2002 URL: http://purl.umn.edu/19631 REAL OPTIONS ANALYSIS FOR INVESTMENT IN ORGANIC WHEAT AND BARLEY PRODUCTION IN SOUTH CENTRAL NORTH DAKOTA USING PRECISION AGRICULTURE TECHNOLOGY 31 Ehmke, Mariah D.; Golub, Alla A.; Harbor, Anetra L.; Boehlje, Michael. Real options theory is employed to measure the value of investing in organic wheat production using precision agriculture technology. Results reveal that an option to wait until market uncertainty is resolved is valuable. Information obtained via precision agriculture technology is also valuable to producers seeking organic certification. Tipo: Conference Paper or Presentation Palavras-chave: Organic wheat production; Real options theory; Precision agriculture technology; Crop Production/Industries; Research and Development/Tech Change/Emerging Technologies. Ano: 2004 URL: http://purl.umn.edu/20346 Assessing Input Brand Loyalty among U.S. Agricultural Producers 31 Harbor, Anetra L.; Martin, Marshall A.; Akridge, Jay T.. This study explores the prevalence and determinants of brand loyalty for agricultural input products. Results suggest that loyalty for both expendable and capital inputs is high among commercial agricultural producers in the United States. Producer attitudes, beliefs, and some demographic characteristics are useful identifiers of brand loyalty among commercial producers. Tipo: Journal Article Palavras-chave: Brand loyalty; Dealer loyalty; Capital inputs; Expendable inputs; Farmer purchase decisions; Agricultural Finance; Consumer/Household Economics; Marketing; Q10; Q13; Q14. Ano: 2008 URL: http://purl.umn.edu/53626 Registros recuperados: 4 Primeira ... 1 ... Última

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