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Bergès-Sennou, Fabian; Hassan, Daniel; Monier-Dilhan, Sylvette; Raynal, Helene. |
We propose to analyze the determinants of consumers' brand decision within a retailer store using a multinomial mixed logit approach. For the consumers' choice, national brands compete with private labels (both me-too product and high quality store brand). We first find that the standard private label (me-too), independently of the price effect, performs better than all national brands in terms of consumers' utility. Second, the high-quality private label does not reach its target yet in term of consumers' acceptance due to a poor product characteristics perception. Last, it appears that households' objective socioeconomic variables (income, education and household size) do not play any role in private label perception, whereas objective consumption... |
Tipo: Conference Paper or Presentation |
Palavras-chave: Brands; Consumers' choice; Mixed logit model; Willingness to pay.; Consumer/Household Economics; D12; L81; Q13. |
Ano: 2007 |
URL: http://purl.umn.edu/9407 |
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Hassan, Daniel; Simioni, Michel. |
The existence and the kind of asymmetry that characterize the relationships between shipping-point and retail prices are investigated for two major French fresh vegetables: tomatoes and chicory. Weekly data allow considering these relationships at very detailed levels such as region or supermarket chain. Moreover, the methodology proposes an implicit treatment of asymmetries in price transmission by using recently developed threshold cointegration methods. Our results do not give evidence to the widespread assertion that shipping-point price increases are completely and rapidly passed by middlemen on to consumers while there is a slower and less complete transmission of shipping-point price declines. As already emphasized in the literature, these results... |
Tipo: Conference Paper or Presentation |
Palavras-chave: Agribusiness; L66; L81; Q13. |
Ano: 2002 |
URL: http://purl.umn.edu/24794 |
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