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Differences in WTP and Consumer Demand for Organic and Non-GM Fresh and Processed Foods AgEcon
He, Na; Bernard, John C..
Auction experiments were used to examine demand and premium differences between organic, non-GM (genetically modified), and conventional versions for two pairs of fresh and processed foods. Results showed processed foods had greater substitutability among the versions than fresh products. Conventional versions were the least price sensitive, while non-GM versions were the most sensitive. Significant premium differences were found between fresh and processed foods for sweet corn and tortilla chips, but not for potatoes and potato chips. Results from random effects models mirrored these findings. In general, the extent of premium differences between fresh and processed versions appears dependent on the food product.
Tipo: Journal Article Palavras-chave: Auction experiments; Willingness to pay; Organic; Non-GM; Fresh; Processed food; Consumer/Household Economics; Food Consumption/Nutrition/Food Safety; Marketing.
Ano: 2011 URL: http://purl.umn.edu/117773
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Confounded by the Field: Bidding in Food Auctions When Field Prices Are Increasing AgEcon
Bernard, John C.; He, Na.
Auction experiments are commonly used to determine consumers’ willingness to pay for various food items. While their non-hypothetical nature is a positive, market substitutes create a probable confounding of bids by field prices. This study examines the influence of field prices on bids for four foods in two versions by conducting auctions before and after large price increases in 2007. Results show that bids were capped at given field prices and were significantly higher in sessions conducted after store prices increased. Percentage premiums, however, were not significantly different across sessions, suggesting that effects of field prices could be reduced. Overall, researchers must be conscious of how field prices affect bids.
Tipo: Journal Article Palavras-chave: Auction experiments; Field prices; Organic; Bidding; Consumer/Household Economics; Institutional and Behavioral Economics; Marketing.
Ano: 2010 URL: http://purl.umn.edu/90823
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Consistency of Willingness to Pay and Preferences in Auction Experiments AgEcon
He, Na; Bernard, John C..
Tipo: Conference Paper or Presentation Palavras-chave: Agricultural and Food Policy.
Ano: 2010 URL: http://purl.umn.edu/61749
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