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Italian wine consumer behaviour and wineries responsive capacity AgEcon
Malorgio, Giulio; Hertzberg, Anna; Grazia, Cristina.
This paper analyzes habits and motivations behind wine consumption in Italy and focuses on the attributes affecting wine choice, through interviews and a choice experiment approach. We show that consumers are interested in a wide concept of quality, which covers the whole production process. Both the notoriety of the industrial brand and the designation of origin constitute important quality signals. However, the use of the designation of origin to assess quality at the moment of purchase requires a certain level of product knowledge and involvement. Supermarkets and stores play an increasing role in the commercialization of wine on the final market. Nevertheless, the appreciation of private label wines is relatively low. Finally, we provide some...
Tipo: Conference Paper or Presentation Palavras-chave: Wine consumer behaviour; Choice experiment; Wineries strategies; Consumer/Household Economics; Food Consumption/Nutrition/Food Safety.
Ano: 2008 URL: http://purl.umn.edu/44419
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Competitiveness of the Southern Mediterranean Countries in the Italian Agri-Food Market AgEcon
Malorgio, Giulio; Hertzberg, Anna.
Political and economic changes over the last ten years have intensified agri-food trade among Mediterranean countries. This paper aims to examine the exchanges between Italy and these countries. The analysis of these exchanges highlight trends that indicate Italy's agri-food balance has deteriorated during the previous ten years. A Constant Market Shares Analysis has been performed on Italy's fruit and vegetable imports from Egypt, Turkey, Morocco and Tunisia, which aims to assess their competitiveness. The results are then compared with those of Italy's major fruit and vegetable suppliers, the EU and Latin America, which indicate some Mediterranean Partners have high levels of competitiveness.
Tipo: Conference Paper or Presentation Palavras-chave: International Relations/Trade.
Ano: 2007 URL: http://purl.umn.edu/9388
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