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| Fearne, Andrew; Hornibrook, Susan A.; Dedman, Sandra. |
| This paper reports the findings from two exploratory case studies of retailer-led quality assurance schemes (QAS) for beef in Germany and Italy. The focus is on the potential for QAS to reduce the risks associated with fresh beef, as perceived by consumers. Results of two consumer surveys are reported, which suggest that QAS have the potential to reduce perceived risk and increase consumer confidence in specific fresh beef products, but that considerable scope remains for improving the communication of QAS, in order that specific scheme objectives are clearly understood by consumers. |
| Tipo: Journal Article |
Palavras-chave: Food Consumption/Nutrition/Food Safety. |
| Ano: 2001 |
URL: http://purl.umn.edu/34361 |
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| Hornibrook, Susan A.; Fearne, Andrew. |
| Within the UK retail sector, relationships between retailers, processors and farmers have changed, as vertical co-ordination has emerged as a strategy to manage the perceived risks associated with the consumption of beef. However, little attention has been given to the examination of contractual relationships within the foodservice sector. This paper presents the results of a case study investigating the degree to which vertical co-ordination as a niche marketing strategy by one foodservice supplier has been successful in managing the perceived risk associated with fresh beef for their independent catering customers. |
| Tipo: Journal Article |
Palavras-chave: Industrial Organization; Livestock Production/Industries. |
| Ano: 2003 |
URL: http://purl.umn.edu/34391 |
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