| Internationalisation and international linkages between producers, marketing partners and customers in various geographical areas has become an everyday reality for contemporary firms. The core area of this paper includes the process of internationalization of the small and medium enterprises and the role of the trends at the food market, particularly those which may be a potential stimulator for the internationalisation process and the most efficient way to segment markets. The study represents a qualitative process- based research. The strategy of the study is descriptive and explorative. Interviews, questionnaires, panel discussions and analysis of documents form the basis for the research material. The main emphasis is on 7 small and medium enterprises... |
