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	Provedor de dados AgEcon (2) Autor Hughner, Renee Shaw (2) Lee, Nicholas E. (2) Nganje, William E. (2) Palavra-chave Food Consumption/Nutrition/Food Safety (2) Agribusiness (1) Agricultural and Food Policy (1) Certification (1) Discrete choice models (1) Food safety (1) Marketing (1) State-branded produce (1) Traceability (1) Mais... Tipo do documento Conference Paper or Presentation (1) Journal Article (1) Ano 2011 (1) 2010 (1) País United States (2) Idioma Inglês (2)		Ordenar por:  Relevância Autor Título Ano Registros recuperados: 2 Primeira ... 1 ... Última State-Branded Programs and Consumer Preference for Locally Grown Produce AgEcon Nganje, William E.; Hughner, Renee Shaw; Lee, Nicholas E.. Revitalization of state brands is deemed important to several constituencies. Stated preference with choice experiment methods were used to elicit consumer preferences for two locally grown products: spinach, which has had a well-publicized food safety incidence, and carrots, which have had no such incidence in recent history. A full factorial design was used to implement the choice experiment, with each commodity having four identical attributes varying at different levels. Findings reveal that consumers are willing to pay a premium for locally grown spinach marked with the Arizona Grown label over locally grown spinach that was not labeled. This premium was higher than the premium that would be paid for state-branded carrots. This difference highlights... Tipo: Journal Article Palavras-chave: State-branded produce; Certification; Food safety; Traceability; Discrete choice models; Agribusiness; Agricultural and Food Policy; Food Consumption/Nutrition/Food Safety; Marketing. Ano: 2011 URL: http://purl.umn.edu/107472 State branded programs and consumer preferences for locally grown produce AgEcon Lee, Nicholas E.; Nganje, William E.; Hughner, Renee Shaw. Replaced with revised version of poster 07/21/10. Tipo: Conference Paper or Presentation Palavras-chave: Food Consumption/Nutrition/Food Safety. Ano: 2010 URL: http://purl.umn.edu/61538 Registros recuperados: 2 Primeira ... 1 ... Última

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