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| Marchesini, Sergio; Huliyeti, Hasimu; Canavari, Maurizio; Farneti, Alessandro. |
| China’s economy has grown at an impressive rate after the integration into the global trading system (WTO) in 2001, a major turning point in the Chinese economic history. The opening policy has increased business opportunities for both local and foreign operators; however, in spite of the great appeal of such cooperation, many obstacles yet exist: language, culture, education, business practices, and industrial development. Food products supply and access to the market are mastered by a relatively small group of businessmen: international buyers, purchasing agents, retailers and representatives of large-scale distribution chains. The perception they have of a potential source country is a key factor for a successful market approach. The present study aims... |
| Tipo: Working or Discussion Paper |
Palavras-chave: International Relations/Trade; Marketing. |
| Ano: 2007 |
URL: http://purl.umn.edu/6930 |
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