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| Ismond, Alan. |
| Abstract - Consumers who purchase organic foods are motivated primarily by the health benefits. What assurances are there that defining organic products based on inputs, methods, and ingredients will meet or exceed consumer expectations if there are no re-quirements to define, measure, and meet product quality standards? The future of the organic industry will depend on understanding and quantifying con-sumer expectations and then defining metrics for assessing organic product quality that satisfies these expectations. After establishing quantifiable product quality targets, the next challenge will be to correlate farming and processing methods so that the product quality criteria and consumer expectations are satis-fied. |
| Tipo: Conference paper, poster, etc. |
Palavras-chave: Quality and evaluation of inputs. |
| Ano: 2006 |
URL: http://orgprints.org/7090/1/Alan_Ismond_paper_final.pdf |
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| Ismond, Alan. |
| As the organic industry continues to grow in volume and profile, so too does the resistance to the industry by vested interests, aided by the sensationalist media. Information and misinformation concerning the quality and safety of organic foods is being conveyed to consumers via the mass media and the Internet. Although the organic industry is defined by process standards, detractors of the industry are focusing on product quality and safety issues. Reactive responses by the organic industry may be justified and may or may not include critiquing the disparaging research and the negative media reporting. Proactive responses involving disseminating favourable research are more desirable but must be based on well designed research. Reducing opportunities for... |
| Tipo: Conference paper, poster, etc. |
Palavras-chave: Consumer issues. |
| Ano: 2007 |
URL: http://orgprints.org/10331/1/ismond%2D2007%2Dmedia%2Dreports.pdf |
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