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| Iwamoto, Hiroyuki. |
| The purpose of this study is to examine the importance of low calorie content in Japanese consumers’ rice purchasing decisions. The Choice Modeling (Random Parameter Logit Model) is used in order to quantify the welfare change associated with the change in the level of low calorie content, local origin label, price attribute for the sample of Japanese consumers in March 2009. The consumer has a positive perception of local origin and rice cultivar label. Average evaluation of the low calorie content attribute is negative (-116 yen/5kg). But, half of samples have positive perception of low calorie content. Their willingness to pay for low-calorie content attribute range from 800-900 yen/5kg.The results suggests that latent demand for low calorie labelled... |
| Tipo: Presentation |
Palavras-chave: Choice Experiment; Quality of Life (QOL); Wellness Market; Consumer/Household Economics. |
| Ano: 2012 |
URL: http://purl.umn.edu/124318 |
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| Iwamoto, Hiroyuki; Yamamoto, Yasutaka; Sato, Kazuo; Sawada, Manabu. |
| The purpose of this study is to examine the importance of the price, freshness, use of the HACCP label, and use of the Eco label (the latent attribute of the milk produced from the raw milk of dairy farms that comply with The Law, which protects the environment by legally enforcing manure treatment) in Japanese consumers’ milk purchasing decisions. We employ Choice Modeling to quantify the welfare change associated with the change in the levels of these attributes for a sample of Japanese consumers taken in December 2000. We found that consumers have a positive perception of the HACCP label, the Eco-milk label, and the freshness of the milk. |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Choice Modeling; Japanese Consumers; Milk; Agricultural and Food Policy; Marketing. |
| Ano: 2003 |
URL: http://purl.umn.edu/57896 |
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