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Registros recuperados: 25 | |
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Zanoli, Raffaele; Naspetti, Simona; Hamm, Ulrich; Janssen, Meike. |
In questo lavoro si presentano i risultati relativi ad una analisi dei prezzi di due prodotti biologici (pasta e olio extra vergine di oliva) rilevati in alcune città campione nel Nord, Centro e Sud Italia. Il lavoro fa parte di una più ampia rilevazione dei prezzi dei prodotti biologici effettuata in Europa. Utilizzando il modello dei prezzi edonici, si è tentato di verificare se il prezzo del prodotto biologico dipendesse in qualche modo dal tipo certificazione riportata in etichetta. Più specificamente sono stati analizzati il marchio bio europeo, il marchio delle associazioni dei produttori (es. AIAB), il marchio dei certificatori (es. ICEA) e altri marchi privati (in particolare quello Demeter). I risultati mostrano che l’influenza dei vari marchi... |
Tipo: Conference paper, poster, etc. |
Palavras-chave: Markets and trade Values; Standards and certification Consumer issues. |
Ano: 2009 |
URL: http://orgprints.org/17098/1/Naspetti%2DZanoli_et_al_CERTCOST_GRABIT_rev1.pdf |
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Stolz, Hanna; Moschitz, Heidrun; Janssen, Meike. |
Organic labels have been established to communicate the consumer that a certain product has been produced according to defined organic standards. The aim of the research presented in this paper was to investigate i) how Swiss organic consumers perceived different organic labels and ii) if Swiss organic consumers prefer particular organic certification schemes over others. To achieve these objectives, we carried out focus group discussions with organic consumers, and conducted consumer choice experiments that were combined with a subsequent structured questionnaire. We focused on two labels that are well established in the Swiss market – one mostly in specialised organic shops (Demeter label), the other one also found widely in a larger retail shop (Bio... |
Tipo: Journal paper |
Palavras-chave: Markets and trade; Consumer issues. |
Ano: 2013 |
URL: http://orgprints.org/22257/8/stolz-etal-2013-YSA2013-abstract.pdf |
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Hermanowski, Robert; Liebl, Boris; Wirz, Axel; Klingmann, Peter; Mäder, Rolf; Busch, Claudia; Gider, Denise; Hamm, Ulrich; Janssen, Meike; Kilian, David; Korn, Antje. |
Von November 2011 bis Januar 2012 erarbeiteten die Marketinggesellschaft GUTES AUS HESSEN (MGH) und das Forschungsinstitut für biologischen Landbau (FiBL) im Auftrag des Bundesministeriums für Ernährung, Landwirtschaft und Verbraucherschutz (BMELV) das Gutachten „Entwicklung von Kriterien für ein bundesweites Regionalsiegel“. Die daraus folgende Diskussion hatte zum Ergebnis, dass der Ansatz eines „Regionalfensters“ vielversprechend ist. Das Regionalfenster ist ein Informationsfeld, das die Verbraucher über Herkunft und Verarbeitungsort eines Lebensmittels informiert: Das Regionalfenster beinhaltet ausschließlich Aussagen zur Herkunft der eingesetzten landwirtschaftlichen Zutaten, dem Ort der Verarbeitung und optional zu den Vorstufen der Landwirtschaft... |
Tipo: Report |
Palavras-chave: Food security; Food quality and human health Markets and trade Values; Standards and certification. |
Ano: 2014 |
URL: http://orgprints.org/28149/1/28149-12NA053-12NA057-12NA058-fibl-hermanowski-2014-regionalfenster.pdf |
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Janssen, Meike; Zander, Katrin; Hamm, Ulrich. |
While more than 5 % of the vine area in Germany was cultivated organically in the year 2010, the market share of organic wine accounted for less than 1 %.The objective of this paper was therefore to analyse the wine preferences of consumers of organic food in order to identify how demand for organic wine could be increased. Choice experiments and structured interviews were conducted with 600 consumers of organic food. In the choice experiments, the participants clearly preferred organic wine over conventional wine. However, preferences for organic wine were lower among people with a high interest in wine, i.e. people who place high importance upon vintage, grape variety and winery. We conclude that targeted marketing activities are needed to convince these... |
Tipo: Conference paper, poster, etc. |
Palavras-chave: Consumer issues; Viticulture. |
Ano: 2013 |
URL: http://orgprints.org/21391/1/21391_Janssen.pdf |
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Janssen, Meike; Heid, Astrid; Hamm, Ulrich. |
A variety of products incorporating single aspects of organic production systems such as lower inputs of pesticides, food additives or concentrated animal feed is found on the food market (referred to as low-input products hereafter). In our study, we analysed how consumers react to low-input products in a purchase simulation with certified organic, conventional and low-input products. In the purchase simulations, each participant was asked to make three consecutive purchase decisions, one each for milk, yogurt and apples. The results of a cluster analysis revealed one cluster with a high preference for organic products and three clusters that featured considerable shares of low-input purchases. The latter clusters, however, were not characterised by a... |
Tipo: Journal paper |
Palavras-chave: Markets and trade. |
Ano: 2009 |
URL: http://orgprints.org/16373/2/Janssen_et_al_2009.pdf |
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Janssen, Meike; Hamm, Ulrich. |
Since July 2010, prepacked organic food produced in the EU must be labelled with the new mandatory EU logo for organic food. In this paper we analyse the willingness-to pay (WTP) of German consumers for products with different voluntary organic certification logos to draw recommendations for the future use of organic logos. Data was collected in choice experiments with 405 consumers, based on which a number of random parameter logit models were estimated. According to our results, German consumers are willing to pay a considerable price premium for products with the Demeter logo as well as for products with the ‘Bio-Siegel’ compared to products just labelled with the word ‘organic’. The high acceptance of the Bio-Siegel among German consumers shows that... |
Tipo: Conference paper, poster, etc. |
Palavras-chave: Markets and trade; Consumer issues. |
Ano: 2011 |
URL: http://orgprints.org/17395/3/Janssen_17395.pdf |
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Janssen, Meike; Zander, Katrin. |
The market share of organic wine is remarkably lower than the market share of organic food in general. The objective of this paper was to analyse the wine preferences of consumers of organic food in Germany in order to identify how demand for organic wine could be increased. Choice experiments and structured interviews were conducted with 600 consumers of organic food. In the choice experiments, the participants clearly preferred organic wine over conventional wine. However, preferences for organic wine were lower among people with a high interest in wine, i.e. people who place high importance upon vintage, grape variety and winery. We conclude that targeted marketing activities are needed to convince these people about the quality of organic wine.... |
Tipo: Conference paper, poster, etc. |
Palavras-chave: Markets and trade; Consumer issues. |
Ano: 2014 |
URL: http://orgprints.org/23574/1/23574_MM.pdf |
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Janssen, Meike; Heid, Astrid; Hamm, Ulrich. |
An increasing number of conventional products incorporating single aspects of organic production systems such as lower inputs of pesticides, food additives or concentrated animal feed (referred to as low-input products hereafter) are found on the food market. By means of choice experiments, we explore consumers’ buying behaviour regarding organic, conventional and low-input food in Germany. Our analyses show that lowinput products mostly substitute conventional products. We identify two main groups of buyers who are interested in low-input products: Firstly, consumers who buy little organic and secondly, consumers who buy particular product groups in organic quality and others in conventional. We suggest that the organic sector should take... |
Tipo: Conference paper, poster, etc. |
Palavras-chave: Markets and trade. |
Ano: 2009 |
URL: http://orgprints.org/14020/1/Janssen_14020.pdf |
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Janssen, Meike; Zander, Katrin; Hamm, Ulrich. |
Der vorliegende Bericht ist Teil eines Verbundprojekts, das darauf abzielte, die Präferenzen und Zahlungsbereitschaft deutscher Konsumenten für Öko-Wein zu analysieren und darauf aufbauend Handlungsempfehlungen für ein Marketingkonzept für deutsche Erzeuger und Vermarkter von Öko-Wein abzuleiten. Gegenstand dieses Berichts ist eine Studie mit 600 Verbrauchern von Öko-Lebensmitteln, in der das Konsumentenverhalten beim Kauf von Öko-Wein einschließlich bedeutender Bestimmungsgrößen mit Choice Experimenten und standardisierten Interviews untersucht wurde. Die Ergebnisse der Interviews zeigen, dass die große Mehrheit der Befragten Öko-Wein mit positiven Aspekten in Verbindung brachte. Auch in den Choice Experimenten bevorzugten die Verbraucher im Durchschnitt... |
Tipo: Report |
Palavras-chave: Markets and trade; Viticulture. |
Ano: 2012 |
URL: http://orgprints.org/20975/1/20975%2D10OE087%2Duni%2Dkassel%2Dhamm%2D2012%2Dzahlungsbereitschaft%2Dfuer%2Doekowein.pdf |
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Janssen, Meike; Hamm, Ulrich. |
With the introduction of the new mandatory EU logo for organic food and farming, the various existing organic certification schemes in the European market face a challenge: Producers and retailers might only continue to display the existing organic logos on product packages if the underlying certification schemes offer consumers an added value compared to the mandatory EU logo and its scheme. The present study aims to identify potential added values that organic certification schemes could incorporate to differentiate themselves from the mandatory EU logo. The study explores consumer awareness and perception of different organic certification schemes and the corresponding logos, about which little is known to date. The qualitative approach with focus group... |
Tipo: Journal paper |
Palavras-chave: Values; Standards and certification Consumer issues European Union. |
Ano: 2011 |
URL: http://orgprints.org/19184/1/Janssen_Hamm_Organic_Agriculture_Abstract.pdf |
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Naspetti, Simona; Hamm, Ulrich; Janssen, Meike; Zanoli, Raffaele. |
In questo lavoro si presentano i risultati relativi ad una analisi dei prezzi di due prodotti biologici (pasta e olio extra vergine di oliva) rilevati in alcune città campione nel Nord, Centro e Sud Italia. Il lavoro fa parte di una più ampia rilevazione dei prezzi dei prodotti biologici effettuata in Europa. Utilizzando il modello dei prezzi edonici, si è tentato di verificare se il prezzo del prodotto biologico dipendesse in qualche modo dal tipo certificazione riportata in etichetta. Più specificamente sono stati analizzati il marchio bio europeo, il marchio delle associazioni dei produttori (es. AIAB), il marchio dei certificatori (es. ICEA) e altri marchi privati (in particolare quello Demeter). I risultati mostrano che l’influenza dei vari marchi... |
Tipo: Conference paper, poster, etc. |
Palavras-chave: Markets and trade Values; Standards and certification Consumer issues. |
Ano: 2009 |
URL: http://orgprints.org/17101/1/Naspetti%2DZanoli_et_al_CERTCOST_GRABIT_rev1.pdf |
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Zanoli, Raffaele; Naspetti, Simona; Hamm, Ulrich; Janssen, Meike. |
In questo lavoro si presentano i risultati relativi ad una analisi dei prezzi di due prodotti biologici (pasta e olio extra vergine di oliva) rilevati in alcune città campione nel Nord, Centro e Sud Italia. Il lavoro fa parte di una più ampia rilevazione dei prezzi dei prodotti biologici effettuata in Europa. Utilizzando il modello dei prezzi edonici, si è tentato di verificare se il prezzo del prodotto biologico dipendesse in qualche modo dal tipo certificazione riportata in etichetta. Più specificamente sono stati analizzati il marchio bio europeo, il marchio delle associazioni dei produttori (es. AIAB), il marchio dei certificatori (es. ICEA) e altri marchi privati (in particolare quello Demeter). I risultati mostrano che l’influenza dei vari marchi... |
Tipo: Conference paper, poster, etc. |
Palavras-chave: Markets and trade Values; Standards and certification Consumer issues. |
Ano: 2009 |
URL: http://orgprints.org/16380/1/Naspetti%2DZanoli_et_al_CERTCOST_GRABIT_rev1.pdf |
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Korn, Antje; Feucht, Yvonne; Zander, Katrin; Janssen, Meike; Hamm, Ulrich. |
Ziel dieses Verbundprojekts zwischen der Universität Kassel und dem Thünen-Institut (Gesamtleitung: Prof. Dr. Hamm, Universität Kassel) war es, Verbraucherpräferenzen für nachhaltig erzeugte Aquakulturprodukte deutscher Herkunft zu evaluieren und Schlussfolgerungen für das Marktpotential abzuleiten. Verschiedene qualitative und quantitative Methoden der Verbraucherforschung wurden kombiniert. Der Status-Quo der Kommunikation von nachhaltiger Aquakultur wurde über die Analyse der Verpackungen und der Internetauftritte der Hersteller und Zertifizierungsorganisationen erarbeitet. Daran schlossen zwei qualitative Erhebungsschritte, Gruppendiskussionen und Denke-Laut-Protokolle, an. Den Abschluss bildeten Kaufexperimente, in denen Testpersonen verschiedene... |
Tipo: Report |
Palavras-chave: Markets and trade; Consumer issues; Aquaculture. |
Ano: 2014 |
URL: http://orgprints.org/28279/1/28279-11NA040-066-uni-kassel-ti-2014-fischlabelling.pdf |
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Kuhnert, Heike; Behrens, Gesine; Braun, Klaus; Brzukalla, Hans-Josef; Hamm, Ulrich; Janssen, Meike; Kauffmann, Sabine; Lasner, Tobias; Lösch, Karin; Moser-Brormann, Ulrike; Plaßmann-Weidauer, Sabine; Rippin, Markus; Röder, Elke. |
Der spezialisierte Naturkosthandel stellt in Deutschland traditionell einen wichtigen Absatzkanal für Öko-Lebensmittel dar. Zu Beginn des zweijährigen Projektes im Dezember 2009 lagen zu den Strukturen der Branche keine vollständigen und abgesicherten Daten vor. Dies galt insbesondere für den Naturkosteinzelhandel, aber auch den Naturkostgroßhandel. Es bestand eine relativ hohe Marktintransparenz. Vor diesem Hintergrund zielte das Vorhaben zunächst auf die Erhebung der Grundgesamtheit des Naturkosteinzelhandels ab. Zum Oktober 2010 wurden 2.346 Naturfachgeschäfte ermittelt. Aus der Grundgesamtheit wurde eine repräsentative Stichprobe von 319 Geschäften für die Durchführung von Face-to-Face-Interviews gezogen. Im Ergebnis lagen auswertbare Daten von 254... |
Tipo: Report |
Palavras-chave: Markets and trade. |
Ano: 2011 |
URL: http://orgprints.org/20521/1/20521%2D08OE123%2Dbnn%2Droeder%2Dkuhnert%2D2011%2Dstrukturdaten_naturkostfachhandel.pdf |
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Janssen, Meike; Hamm, Ulrich. |
In many European countries, a variety of different organic certification logos and schemes is found in the market. In the countries of the European Union (EU), the new mandatory EU logo for organic food was introduced in July 2010, so that other organic logos can only be used in addition to the mandatory EU logo. Within the CERTCOST project, consumer perceptions, preferences and willingness-to-pay (WTP) regarding different organic certification logos were investigated. The seven study countries were Czech Republic, Denmark, Germany, Italy, Switzerland, Turkey and United Kingdom. The overall objective was to give recommendations for actors in the organic sector regarding the use and promotion of organic certification logos. Firstly, an inventory study was... |
Tipo: Report |
Palavras-chave: Consumer issues; Policy environments and social economy. |
Ano: 2011 |
URL: http://orgprints.org/18850/1/Janssen_Hamm_2011_D17_Report_Consumer_preferences_for_organic_logos.pdf |
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Registros recuperados: 25 | |
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