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| Ankamah-Yeboah, Isaac; Jocobsen, Jette Bredahl; Olsen, Søren Bøye; Nielsen, Rasmus; Nielsen, Max. |
| The past decades have experienced growing demand for ecolabels displaying environmental and sustainability information, with associated price premiums. With growing number of ecolabels in the markets, strategic positioning is required to attract value. Nevertheless, consumer preference for other attributes, for example, local products appears to be overshadowing the value for ecolabels. A suitable communication and education strategy for consumers is warranted to counteract this effect. Using stated choice experiment, we test for the effect of different types of information regarding organic aquaculture production principles on the demand for portion size trout in the German market, while considering other important product attributes. The results indicate... |
| Tipo: Journal paper |
Palavras-chave: Farm economics. |
| Ano: 2017 |
URL: http://orgprints.org/31429/1/Heterogenous%20preferences%20information.pdf |
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