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| James, Jennifer S.; Fleischer, Shelby J.; Johnson, David H.; Schwab, Bradley D.; Lord, John. |
| In the increasingly consumer-driven food system, consumer preferences toward agricultural biotechnology have the potential to influence decisions about development and adoption of biotech crop varieties. Current knowledge about consumer attitudes toward biotech foods is largely based on a number of consumer surveys and a growing body of experimental auctions. This paper reports results of a market experiment designed to isolate the effect of the use of biotechnology on consumer choices between two otherwise identical products. Two related varieties of fresh-market sweet corn were grown, labeled, and sold side-by-side in nine participating grocery stores in the Philadelphia area. Sales data indicate a market share of biotech corn of about 45 percent,... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Institutional and Behavioral Economics. |
| Ano: 2005 |
URL: http://purl.umn.edu/19213 |
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