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| Registros recuperados: 104 | |
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| Kanter, Christopher; Messer, Kent D.; Kaiser, Harry M.. |
| Producers are continually seeking to differentiate their products in the marketplace. A common approach is via labeling where differences in production methods are marketed. Yet, positive labeling for the new product has the potential to stigmatize the conventionally produced product by highlighting perceived problems with the product. The net economic result can be negative to producers as the conventional product that dominates the market is stigmatized by the new product that has little market share, and this leads to consumers decreasing their willingness to pay for the conventional product. This experimental research identifies this stigma effect in the case of milk, where the presentation of rBST-Free milk reduces consumers' willingness to purchase... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Demand and Price Analysis. |
| Ano: 2008 |
URL: http://purl.umn.edu/43491 |
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| Schmit, Todd M.; Kaiser, Harry M.. |
| A model of the domestic demand for eggs was estimated from quarterly data over the period 1987 through 1995, incorporating an index of consumer dietary cholesterol concerns and generic advertising efforts by the American Egg Board and the California Egg Commission. Empirical results indicated that most of the observed change in egg demand could be explained by dietary cholesterol concerns. Simulating the model in a constant elasticity supply framework demonstrated that advertising efforts over the past several years have resulted in net benefits to egg producers largely when considering inelastic supply responses. However, considering trade bias reduces these benefit-cost ratios substantially. |
| Tipo: Journal Article |
Palavras-chave: Consumer/Household Economics; Demand and Price Analysis. |
| Ano: 1998 |
URL: http://purl.umn.edu/31510 |
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| Xiao, Hui; Kinnucan, Henry W.; Kaiser, Harry M.. |
| The dominant pattern in U.S. non-alcoholic drink: consumption over the past 25 years has been a steady increase in per capita soft-drink: consumption, largely at the expense of coffee (and to a lesser extent) milk consumption. Our findings suggest that the major factor governing this pattern is structural change. Specifically, trend was found to be statistically significant in three of the four equations estimated in the Rotterdam system. Moreover, the estimated trend-related changes in per capita consumption (-1.0 percent per year for milk, 2. 1 percent for soft drinks, and 3.7 percent for coffee and tea) leave at most 28 percent ofthe observed quantity variation for 1990-1994 to be accounted for by changes in relative prices, income, and advertising.... |
| Tipo: Working Paper |
Palavras-chave: Advertising; Beverage demand; Milk consumption; Structural change; Food Consumption/Nutrition/Food Safety; Marketing. |
| Ano: 1998 |
URL: http://purl.umn.edu/122688 |
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| Kawaguchi, Tsunemasa; Suzuki, Nobuhiro; Kaiser, Harry M.. |
| Traditional spatial equilibrium models have assumed that markets are either perfectly competitive or monopolistic. In this paper, a generalized spatial equilibrium model is developed which allows for any degree of market conduct from perfect competition to monopoly. The model incorporates a "dual structure" in which there are oligopolistic consignment sellers (producer marketing boards) and perfectly competitive producers receiving pooled returns. The usefulness of the model is demonstrated using Kyushu regional milk market data in Japan. Numerous spatial equilibrium solutions are generated for the Kyushu milk market assuming alternative sets of imperfectly competitive behavior with the "dual structure." It is demonstrated that actual interregional milk... |
| Tipo: Technical Report |
Palavras-chave: Livestock Production/Industries. |
| Ano: 1996 |
URL: http://purl.umn.edu/122832 |
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| Chung, Chanjin; Kaiser, Harry M.. |
| This article develops a varying-parameter advertising model which specifies advertising parameters as a function of variables representing advertising strategies and market environments to explain the varying nature of the advertising responses. Unlike prior models, this model allows researchers to examine the sources of change in advertising effectiveness over time. The model is applied to the New York City fluid milk market for the period from January 1986 through June 1995. Results indicate that advertising strategies and market environments play important roles in determining advertising effectiveness. Particularly, demographic factors were more important than economic factors. The results also suggest that when a market is in an unfavorable or... |
| Tipo: Working Paper |
Palavras-chave: Determinants; Generic advertising effectiveness; Milk; Time-varying parameters; Marketing. |
| Ano: 1998 |
URL: http://purl.umn.edu/122689 |
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| Messer, Kent D.; Schmit, Todd M.; Kaiser, Harry M.. |
| Given the uncertain legal status of generic advertising programs for agricultural commodities, alternative voluntary funding institutions are investigated hat could provide a high level of benefits to producers. This experimental study simulates key economic and psychological factors that affect producer contributions to generic advertising. The results suggests that producer referendum play a critical role in increasing contributions and that producer surplus is maximized by a Provision Point Mechanism instituted by producer referendum with thresholds ranging from 68% to 90%, and expected funding from 47% to 77% of the time, depending on the level of advertising effectiveness. |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Marketing. |
| Ano: 2005 |
URL: http://purl.umn.edu/19130 |
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| Kaiser, Harry M.. |
| The U.S. dairy industry has operated under a price support program since 1949. Between 1949 and 1980, the dairy price support program generally operated without incurring large government costs and was an effective price stabilizer. However, since 1980, the dairy industry has experienced chronic excess production relative to consumption and consequently government purchases under the price support program have been excessively large (particularly in the mid-1980s). The tremendous increase in government costs of the dairy price support program and a growing dissatisfaction with the program by farmers has prompted proposals to modify or replace this program. This paper examines the potential market impacts of five different dairy policy scenarios. The five... |
| Tipo: Technical Report |
Palavras-chave: Agricultural and Food Policy; Livestock Production/Industries. |
| Ano: 1993 |
URL: http://purl.umn.edu/123016 |
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| Registros recuperados: 104 | |
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