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| Zhou, Guzhen; Tran Cong, Chinh; Poerwanto, Devie A.; Goodman, Lucas A.; Pelton, Marie E.; Vollaro, Michele; Childress, Ronald; Kaninda Tshikala, Sam; He, Xiao; Zheng, Zijuan; Maynard, Leigh J.. |
| A dairy products manufacturer wishing to expand into university foodservice operations collaborated with a graduate marketing class to research student preferences regarding the Company’s products. Baseline and follow-up stated choice surveys and conditional logit analyses were conducted at a land-grant university where the Company’s products were introduced. Brand awareness grew but remained low during the study period. Average WTP estimates for the Company’s most popular product approximated the retail price and resembled WTP for a competing brand. Average WTP for the Company’s other products, however, was considerably lower than the retail price. Significant WTP differences existed among some consumer segments. |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Willingness-to-Pay; Consumer Segment; University Foodservice; Conjoint analysis; Consumer/Household Economics; Demand and Price Analysis; Food Consumption/Nutrition/Food Safety; Research Methods/ Statistical Methods. |
| Ano: 2010 |
URL: http://purl.umn.edu/61332 |
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| Kaninda Tshikala, Sam; Fonsah, Esendugue Greg. |
| Melons constitute an important part of the U.S. fruit and vegetable industry even though they are produced only from May through December of each year. Import supplies from Latin American countries are used to make up for the domestic demand shortages. This paper investigates the U.S. demand for imported fresh and frozen melons using quarterly data on import volumes and unit prices. A static and a dynamic linear approximated almost ideal demand systems were estimated using ITSUR. Marshallian and Hicksian elasticities were used to analyze consumers’ responsiveness to price and income change in the short run and the long run. |
| Tipo: Presentation |
Palavras-chave: Agribusiness; Demand and Price Analysis; International Relations/Trade. |
| Ano: 2012 |
URL: http://purl.umn.edu/119779 |
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