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| Karahan Uysal, Ö; Janssen, M.; Miran, B.; Abay, C.; Boyaci, M.; Hamm, U.. |
| Using data from focus group discussions with consumers and a choice experimentconducted in some of Turkey’s major cities, this study investigates whetherTurkish consumers prefer certain organic labelling schemes over others attemptsand to elicit their willingness to pay (WTP) for different organic certificationlogos. Although the level of awareness regarding organic certification logos waslow, consumers’ perceptions of the logos were generally positive. The results ofthe random parameter logit models indicated a positive WTP for the presence ofone of the three tested certification body logos in addition to the mandatorygovernmental logo. Given the low level of certification logo awareness, theconclusion is that both purchasing decisions and perceptions... |
| Tipo: Journal paper |
Palavras-chave: Markets and trade; Consumer issues. |
| Ano: 2012 |
URL: http://orgprints.org/22563/1/22563.pdf |
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