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| Kastberg, Peter. |
| Økologi er et alternativt fødevaresystem, der er baseret på forbrugertillid og troværdighed. Forbrugere køber økologiske varer og borgere og politikere understøtter økologien, i et vist omfang, fordi de mener det er et bedre alternativ. Og det gør de fordi den økologiske driftsform søger at tilgodese mange hensyn til samfund, natur og miljø. Mulighederne for vækst i økologien afhænger således af at den, samlet set, udgør et troværdigt og attraktivt alternativ, og at den udvikler sig positivt i forhold til de økologiske principper og i overensstemmelse med centrale samfundsmæssige målsætninger for miljø, sundhed og velfærd. Det er imidlertid særdeles vanskeligt at afgøre om en bestemt teknologisk, driftsmæssig eller organisatorisk udvikling er positiv eller... |
| Tipo: Working paper |
Palavras-chave: Farming Systems. |
| Ano: 2014 |
URL: http://orgprints.org/25595/3/25595.pdf |
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| Kastberg, Peter. |
| The market for organic foods is growing, the proportion of consumers buying organic foods is, nevertheless, still considered to be low. Relevant research continuously shows that one of the most significant barriers prohibiting consumers from purchasing (more) organic foods is lack of information. Both with regards to organic foods as such as well as to the additional qualities of organic foods compared to conventionally produced foods. This has led the relevant body of research to rally behind a generic call for better organic communication. The same body of research, however, seems to take for granted what makes communication good and that we all agree on what communication is. Within the context of this paper, these underlying assumptions will be... |
| Tipo: Journal paper |
Palavras-chave: Farming Systems. |
| Ano: 2015 |
URL: http://orgprints.org/24739/2/24739.pdf |
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| Kastberg, Peter. |
| Selvom de fleste forbrugere kender til Ø-mærket, er det nok de færreste, der ved, hvad denne label egentlig dækker over. Og det er klart i den økologiske fødevaresektors interesse at sørge for, at forbrugeren får de informationer, han eller hun skal bruge for at vælge fx den økologiske kylling – frem for den langt billigere konventionelt producerede kylling. Denne tanke er basis for projektet ”Multikriteriel vurdering og kommunikation af effekterne af økologiske fødevaresystemer”, MultiTrust. Et mere nuanceret mærkningssystem findes ikke endnu; men kimen er lagt i MultiTrust, der har udviklet en tilgang til øko-lables, der er grundlæggende anderledes, end den vi kender fra fx de statslige øko-mærker. |
| Tipo: Newspaper or magazine article |
Palavras-chave: Food security; Food quality and human health. |
| Ano: 2014 |
URL: http://orgprints.org/25594/3/25594.pdf |
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| Læssøe, Jeppe; Ljungdalh, Anders; Alrøe, Hugo Fjelsted; Noe, Egon; Kastberg, Peter; Christensen, Tove; Olsen, Søren Bøye; Kærgård, Niels; Dubgaard, Alex. |
| The complexity of values related to organic food systems is normally difficult to ascertain, understand and act upon for both producers and consumers, as well as for other agents. In this paper we have suggested MCA as a method that may help in coping with this complexity. Furthermore, we have pointed to the importance of addressing the challenge of motivation when designing such an MCA tool. In doing so, we have applied three very different concepts of motivation – an economic, a psycho-social and a relational concept. While they represent fundamentally different perspectives, by incorporating all three within a multi-perspective approach, we have been able to explore ’a broader array of relevant aspects of motivation when designing a MCA tool to be used... |
| Tipo: Journal paper |
Palavras-chave: Indicators and other value-laden measures Food security; Food quality and human health Technology assessment Consumer issues Policy environments and social economy Education; Extension and communication Quality and evaluation of inputs. |
| Ano: 2013 |
URL: http://orgprints.org/24665/7/24665.pdf |
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| Kastberg, Peter. |
| When thinking about animations, an intuitive reaction could be to dismiss them as mere children’s pastime, but that is by no means the whole picture. Animated films featuring highly specialized knowledge from, say, the domains of science, technology and engineering are to be found all over the current media landscape. There is a tendency that they are predominantly used in one specific communicative constellation, i.e., when domain-specific knowledge is communicated from an expert or authority to a lay person. That, too, is the case when it comes to the animated film “MultiTrust” (to be found here: http://www.youtube.com/watch?v=zmoXYJAS8LY ). This animation stems from the research project “Multicriteria assessment and communication of effects of organic... |
| Tipo: Newspaper or magazine article |
Palavras-chave: Farming Systems. |
| Ano: 2014 |
URL: http://orgprints.org/25597/3/25597.pdf |
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| Kastberg, Peter. |
| Organic agriculture is an alternative food system based on consumer trust and credibility. Consumers buy organic goods and citizens and politician support organics, to some degree, because they believe it is a better alternative. And they believe this because the organic form of production seeks to meet many considerations for society, nature and environment. The possibilities for growth in organic agriculture therefore depends on whether it, overall, makes a credible and attractive alternative, and whether the development of organics is positive with regard to organic principles and the key societal goals for environment, health and welfare. It is, however, extremely difficult to determine whether a specific technological, management or organizational... |
| Tipo: Newspaper or magazine article |
Palavras-chave: Farming Systems. |
| Ano: 2014 |
URL: http://orgprints.org/25596/3/25596.pdf |
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| Læssøe, Jeppe; Ljungdalh, Anders; Kastberg, Peter; Noe, Egon; Alrøe, Hugo Fjelsted; Christensen, Tove; Dubgaard, Alex; Olsen, Søren Bøye; Kærgård, Niels. |
| Efforts to promote communication, learning, decision making and change of individual and/or collective practices in relation to sustainability issues require more or less explicit theories on agents and what motivate them to act. The aim of this paper is to open for an interdisciplinary discussion on how different approaches to motivation make sense or not when focusing on how to develop tools aiming at supporting communica¬tion, learning and decision-making related to organic food systems. We present four quite different approaches to motivation – an economic, an approach challenging conventional understandings of motivational change, a psychosocial, and a relational – and open for a discussion on how these approaches relate to each other and whether it... |
| Tipo: Conference paper, poster, etc. |
Palavras-chave: Education; Extension and communication Quality and evaluation of inputs. |
| Ano: 2012 |
URL: http://orgprints.org/21898/2/21898.pdf |
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| Kastberg, Peter. |
| This conference’s research agenda dedicated to two issues: First of all to present the wide variety of findings stemming from the project; secondly to open up an informed dialogue with interested scholars from around the world with regards to the possibilities and the pitfalls, the promises and the problems of multicriteria assessment of organic food systems. |
| Tipo: Other |
Palavras-chave: Farming Systems. |
| Ano: 2012 |
URL: http://orgprints.org/24736/3/24736.pdf |
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| Kastberg, Peter. |
| The pivotal point of this paper is an analysis of an animated film, “MultiTrust”. The film is a result a research project dealing with the “Multicriteria assessment and communication of effects of organic food systems”. A primary intention of this project was to help consumers make informed choices when it comes to purchasing organic foods. The animation presents a novel way of communicating domain-specific knowledge of organic food products to consumers. In order to analyze “MultiTrust”, a model of analysis is presented, which is framed by the research field communication and language for special purposes and – due to the filmic format – informed by social semiotics and multimodal analysis. The findings of the analysis are documented at the level of... |
| Tipo: Journal paper |
Palavras-chave: Farming Systems. |
| Ano: 2013 |
URL: http://orgprints.org/24915/3/24915.pdf |
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