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	Provedor de dados AgEcon (3) Autor Kayser, Maike (3) Spiller, Achim (3) Boehm, Justus (2) Bohm, Justus (1) Palavra-chave Agricultural and Food Policy (3) Framing (3) Agribusiness (2) Food Consumption/Nutrition/Food Safety (2) Image (2) Production Economics (2) Research Methods/ Statistical Methods (2) Agri-Food-Industry (1) Agri-food industry (1) Agri‐Food Industry (1) Cluster Analysis (1) Clusteranalyse (1) Deutschland (1) Farm Management (1) Food Security and Poverty (1) Germany (1) Gesellschaft (1) Issue Management (1) Issue management (1) Land- und Ernährungswirtschaft (1) Mais... Tipo do documento Conference Paper or Presentation (2) Journal Article (1) Ano 2011 (1) 2010 (2) País United States (3) Idioma Inglês (2) Alemão (1)		Ordenar por:  Relevância Autor Título Ano Registros recuperados: 3 Primeira ... 1 ... Última Zwischen Markt und Moral - Wie wird die deutsche Land- und Ernährungswirtschaft in der Gesellschaft wahrgenommen? AgEcon Kayser, Maike; Bohm, Justus; Spiller, Achim. Die deutsche Land- und Ernährungswirtschaft ist zunehmend im Fokus der öffentlichen Diskussion. Dabei bewegt sie sich in einem Spannungsfeld von marktlichen Anforderungen und gesellschaftlichen Erwartungen. Um Rückschlüsse auf das generelle Meinungsklima zu gewinnen, wird in dieser Arbeit die Verbraucherwahrnehmung der deutschen Land- und Ernährungswirtschaft untersucht. Der Schwerpunkt der Untersuchung liegt auf der Frage, ob die Gesellschaft die moderne, auf Produktivität ausgerichtete Branche negativ bewertet und Trends hin zu einer „natürlichen“ Lebensmittelherstellung als positiv beurteilt. Die Ergebnisse zeigen, dass ein Großteil der Verbraucher der auf Effizienz ausgerichteten Lebensmittelproduktion nicht so kritisch gegenübersteht, wie es die... Tipo: Conference Paper or Presentation Palavras-chave: Land- und Ernährungswirtschaft; Gesellschaft; Clusteranalyse; Deutschland; Agri-Food-Industry; Society; Framing; Cluster Analysis; Germany; Agricultural and Food Policy. Ano: 2011 URL: http://purl.umn.edu/114491 Two Sides of the Same Coin? Analysis of the Web-Based Social Media with Regard to the Image of the Agri-Food Sector in Germany AgEcon Boehm, Justus; Kayser, Maike; Spiller, Achim. Never before has food been as safe and secure as it is today, but simultaneously, society has become increasingly critical towards agricultural and food related issues. This two-sided development between society and agribusiness will be analyzed using Framing Theory. A quantitative semantic analysis was applied to evaluate the web-based social media in Germany. 50,931 web posts were collected covering 21 issues identified as relevant for the agri-food sector. The results show that all contentious issues are mainly framed in a two-sided way. The modern productivity-driven industry is judged as a negative development, trends returning to a more natural food production are seen as positive. Tipo: Journal Article Palavras-chave: Agri-food industry; Framing; Image; Issue management; Social media; Agribusiness; Agricultural and Food Policy; Food Consumption/Nutrition/Food Safety; Food Security and Poverty; Production Economics; Research Methods/ Statistical Methods; Risk and Uncertainty. Ano: 2010 URL: http://purl.umn.edu/97029 Two Sides of the Same Coin? Analysis of the Web‐based Social Media with Regard to the Image of the Agri‐food Sector in Germany AgEcon Kayser, Maike; Boehm, Justus; Spiller, Achim. The agri‐food industry has improved its productivity, especially in developed countries, in an unparalleled way. This development has, however, estranged the agri‐food sector in parts from society over the years. Never before has food been as safe and secure, but simultaneously, society has become increasingly critical towards agricultural and food related issues. In the following, this two‐sided development between society and agribusiness ‐ the existence of two sides of the same coin ‐ will be analyzed using framing theory, which is based on media research that complex issues are simplified and reduced in order to improve understanding. An innovative technique was applied, analyzing the web‐based social media in Germany. 50,931 web posts were collected... Tipo: Conference Paper or Presentation Palavras-chave: Agri‐Food Industry; Framing; Image; Issue Management; Social Media; Agribusiness; Agricultural and Food Policy; Farm Management; Food Consumption/Nutrition/Food Safety; Production Economics; Research Methods/ Statistical Methods. Ano: 2010 URL: http://purl.umn.edu/100587 Registros recuperados: 3 Primeira ... 1 ... Última

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