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| Kazmierczak, Tamra Kirkpatrick; Bell, James B.. |
| The two types of niche markets targeted by lamb marketing cooperatives are described in this guide. The first type includes specialty middlemen outlets that cooperatives used to market lamb to specialized niches within the traditional meat marketing system of retail food stores, restaurants, food service outlets, and specialty distributors. The second type includes those outlets that cooperatives used to market lamb directly to the consumer, such as freezer markets, farmers' markets, mobile markets, and mail order sales. This guide also describes the advertising, promotional, and other marketing programs used by cooperatives to target these markets. Finally the competition, product differentiation, capital requirements, market development, management,... |
| Tipo: Journal Article |
Palavras-chave: Cooperatives; Lamb; Niche marketing; Marketing programs; Agribusiness; Livestock Production/Industries. |
| Ano: 1995 |
URL: http://purl.umn.edu/49825 |
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| Kazmierczak, Tamra Kirkpatrick; Taylor, Daniel B.. |
| Poor management of the southeastern vegetable marketing cooperatives has been linked to poor record keeping practices. The VEGMARC II Record Keeping Program is part of a comprehensive multi-agency effort to provide solutions to the problems of southeastern vegetable marketing cooperatives. This computer program has been refined and expanded during four years of field testing. VEGMARC II features include pool price calculations, deduction of packing fees, calculation of grower net returns, and the printing of reports, checks, and mailing labels. Eighty percent of cooperatives responding to user surveys indicated the program was meeting the needs of their cooperative. |
| Tipo: Journal Article |
Palavras-chave: Agribusiness. |
| Ano: 1989 |
URL: http://purl.umn.edu/30190 |
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