| There is a gradual increase in the land acreage under organic farming in Kenya. Moreover, the number of organic enterprises has increased in the past decade. There is an increase in the demand for organic products by consumers in the urban and peri urban areas in Kenya. Further, Governments, (National and County) and non-governmental institutions have made significant investments in the promotion of organic farming. Despite the investments and growing demand, the number of consumers who are willing to pay for organic vegetables in Nairobi is low. Therefore, the current study evaluated the consumption levels of organic vegetables among consumers in Nairobi. Second, the study analysed the factors that influence Consumer Willingness To Pay (WTP) for organic... |
