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Kim, Hyeyoung; Ward, Ronald W.; Lee, Jonq-Ying. |
Florida’s citrus industry has a long history of using generic advertising as a primary instrument for shifting demand for various forms of citrus juices. Consumption behavior and consumer responses to these advertising are expected to substantially differ with each type of citrus juice These juices are classified into several groups defined as: frozen concentrated orange juice (FCOJ); refrigerated ready to- service not form concentrate (NFC); and refrigerated ready-to-service from concentrated orange juice (RECON). RECON comes from the fact that bulk concentrate has to be reconstituted into the ready-to-service form. While these juices may be substitutable, they fundamentally differ in both form and perception about the product attributes. Furthermore,... |
Tipo: Conference Paper or Presentation |
Palavras-chave: Demand and Price Analysis; Marketing. |
Ano: 2008 |
URL: http://purl.umn.edu/6070 |
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