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| Balagtas, Joseph Valdes; Kim, Sounghun. |
| We develop a multi-market equilibrium displacement model that allows for demand linkages (substitutes or complements) across downstream product markets, and supply linkages through the common use of a raw commodity as the key input. Applying the model to the dairy sector, we find that the effectiveness of producer-funded advertising, and thus optimal advertising intensities, depends on the demand relationships across dairy product markets (cross-price and cross-advertising elasticities), as well as the re-allocation of raw milk towards the advertised market. We argue that the previous literature, which ignores the horizontal linkages highlighted here, tends to overstate the effectiveness of generic commodity promotion for dairy, and thus results in too... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Marketing. |
| Ano: 2005 |
URL: http://purl.umn.edu/19303 |
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| Kim, Sounghun. |
| In Korea, processed food markets have various shapes of structure: the markets of ice cream, special dietary food, noodles, sugar are highly concentrated, while the markets of gimchi, pickles, and ice are not very concentrated. The level of market concentration changes over time. These market structures and structural changes cause impacts on related industries as well as own industries. For the more successful policies, the paper suggests three ideas: to realize that each food processing industry has a different industry structure, to understand the relationship between the food processing industry and upstream and downstream industries and to take into account opinions from various sources before adopting new policies. |
| Tipo: Journal Article |
Palavras-chave: Processed food market; Food processing industry; Market structure; Market concentration; CR4; CR10; Monopoly; Oligopoly; Korea; Korean; Agribusiness; Agricultural and Food Policy; Food Consumption/Nutrition/Food Safety. |
| Ano: 2008 |
URL: http://purl.umn.edu/45682 |
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| Martens, Bobby J.; Dooley, Frank J.; Kim, Sounghun. |
| The U.S. retail grocery industry shifted from an industry dominated by small grocers serving local markets to one characterized by large retailers present in international markets. Average retail grocery concentration as measured by CR4 increased from 17.8 in 1982 to 43.0 in 1999 (U.S. Census Bureau, 1982; Trade Dimensions Marketing Guidebook, 2000). Wal-Mart's tremendous growth is the catalyst to this change. Although Wal-Mart has been studied from multiple perspectives, little is known about Wal-Mart's effect on market concentration. Understanding Wal-Mart's influence on market concentration is important because an extensive literature shows a pattern linking retail grocery market concentration to increases in retail grocery prices. The objective of this... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Marketing. |
| Ano: 2006 |
URL: http://purl.umn.edu/21101 |
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| Kim, Sounghun; Son, Eun-Young; Park, Sungho. |
| This paper conducts several analyses to discuss about consumers' preference of rice brands and suggest a way to reduce the number that currently stands at about 1,700 in the Korean market. With data collected from 358 survey respondents, a conjoint analysis was conducted to identify consumers' preferences of Korean rice in regard to such aspects as producing area, brand, category, and price. We particularly focused on analyzing the consumers' preference of rice brands, with some scenarios to decrease the number of brands. The paper also estimated the virtual market shares of rice brands. As results of the analyses, the paper shows that the grouping of individual rice brands in a city or county under one representative brand is the most preferred by Korean... |
| Tipo: Journal Article |
Palavras-chave: Korean rice brands; Conjoint analysis; Virtual market share; Agribusiness; Consumer/Household Economics; Crop Production/Industries; Farm Management; Marketing. |
| Ano: 2009 |
URL: http://purl.umn.edu/90688 |
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