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Registros recuperados: 41 | |
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Kinnucan, Henry W.. |
Primary food producers are permitted to bargain as a group for higher prices. Supply response, however, is critical to the long-run success of producer cartels. This article presents a model that elucidates that role of supply response in agricultural price bargaining when no overt action is taken to limit quantity and participation in the cartel is voluntary. Free-riding, for example, is seen as having a dual nature: it undermines the cartel's influence at the negotiating table but it enhances the cartel's ability to sustain a negotiated price increase by attenuating supply response. That price bargaining can result in significant transfers from processors to producers when demand is inelastic and supply is uncontrolled is highlighted in the empirical... |
Tipo: Journal Article |
Palavras-chave: Demand and Price Analysis. |
Ano: 1995 |
URL: http://purl.umn.edu/31459 |
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Kinnucan, Henry W.. |
Nerlove and Waugh's theory of cooperative (generic) advertising is extended to include tax shifting, cost sharing, and trade. Comparative-static analysis indicates that trade reduces the incentive to promote in the domestic market, and this is true whether the industry inquestion is a net exporter or a net importer. The theory is applied to California egg advertising to demonstrate utility and to highlight the importance of including trade relationships in advertising benefit-cost studies. |
Tipo: Conference Paper or Presentation |
Palavras-chave: International Relations/Trade; Marketing. |
Ano: 1998 |
URL: http://purl.umn.edu/20965 |
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Xiao, Hui; Kinnucan, Henry W.; Kaiser, Harry M.. |
The dominant pattern in U.S. non-alcoholic drink: consumption over the past 25 years has been a steady increase in per capita soft-drink: consumption, largely at the expense of coffee (and to a lesser extent) milk consumption. Our findings suggest that the major factor governing this pattern is structural change. Specifically, trend was found to be statistically significant in three of the four equations estimated in the Rotterdam system. Moreover, the estimated trend-related changes in per capita consumption (-1.0 percent per year for milk, 2. 1 percent for soft drinks, and 3.7 percent for coffee and tea) leave at most 28 percent ofthe observed quantity variation for 1990-1994 to be accounted for by changes in relative prices, income, and advertising.... |
Tipo: Working Paper |
Palavras-chave: Advertising; Beverage demand; Milk consumption; Structural change; Food Consumption/Nutrition/Food Safety; Marketing. |
Ano: 1998 |
URL: http://purl.umn.edu/122688 |
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Kinnucan, Henry W.; Belleza, Evelyn T.. |
An equilibrium-displacement model is combined with econometric estimates of key model parameters to identify the impacts of Canada's dairy advertising programs on prices and quantity. Results suggest increased advertising of fluid milk enhances the farm value of milk but has minimal effect on government costs of the dairy price-support program. Owing to government intervention in the butter market, increased butter advertising has no effect on the farm value of milk, at least in the short run, but is highly effective at reducing government costs. Advertising is most effective, ceteris paribus, in markets where retail demand and wholesale supply for the specific dairy product are relatively price inelastic. |
Tipo: Journal Article |
Palavras-chave: Marketing. |
Ano: 1995 |
URL: http://purl.umn.edu/31583 |
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Duffy, Patricia A.; Zizza, Claire A.; Zhu, Min; Kinnucan, Henry W.; Tayie, Francis A.. |
Using data from the 1999-2002 rounds of the continuous National Health and Nutrition Examination Survey (NHANES), the inter-relationships between food insecurity, diet quality and body mass index (BMI) were examined. The impact of smoking and alcohol consumption behaviors were also examined. The relationship between BMI and food insecurity was found to be sensitive to the specification of control variables, such as age, income, and race and ethnicity. Smoking was directly associated with lower BMI for both men and women; while alcohol consumption was directly associated with lower BMI only for men. Smoking negatively affected food insecurity and diet quality, as measured by the Healthy Eating Index (HEI). For women, these indirect effects were... |
Tipo: Conference Paper or Presentation |
Palavras-chave: Food Security and Poverty; Health Economics and Policy. |
Ano: 2008 |
URL: http://purl.umn.edu/6155 |
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Kinnucan, Henry W.. |
An advertising-sales response model is extended to include the effects of demographic factors (age and race) as additional determinants of milk demand. Previous research indicates that the age structure of a population and its racial composition are primary factors influencing fluid milk sales. Failure to incorporate these factors in the milk demand model results in a 30 percent downward biased estimate of the advertising effect. Consequently, the economic effectiveness of milk advertising is understated when the effects of demographic variables are ignored. Changes in demographic factors (growing nonwhite population and shrinking teenage market) appear to explain the relatively flat trend in per capita milk sales in the New York City market over the... |
Tipo: Journal Article |
Palavras-chave: Livestock Production/Industries; Marketing. |
Ano: 1986 |
URL: http://purl.umn.edu/28885 |
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Kinnucan, Henry W.; Forker, Olan D.. |
With the passage of the Dairy and Tobacco Adjustment Act of 1983, dairy farmer investment in product research, nutrition education, advertising, and promotion in the United States increased from $60 million to $200 million annually. A key decision faced by boards managing these funds is how best to allocate available advertising funds among the various dairy products. In this paper an economic model is developed that shows the allocation of funds among products that would maximize sales in a given market. The model is applied to the New York City market with results suggesting that over the study period diverting funds from fluid milk to cheese advertising would have enhanced milk-equivalent sales in the market by as much as 1.17% or 8.21 million... |
Tipo: Journal Article |
Palavras-chave: Marketing. |
Ano: 1988 |
URL: http://purl.umn.edu/29064 |
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Ahrens, Heinz; Balint, Borbala; Baltag, Grigore; Bezlepkina, Irina V.; Blaas, Gejza; Bojnec, Stefan; Borisova, Victoria; Brelik, Agnieszka; Cimpoies, Dragos; von Cramon-Taubadel, Stephan; Danilowska, Alina; Drlik, Jan; Fock, Theodor; Gallerani, Vittorio; Galushko, Viktoriya; Golemanova, Antoaneta; Greif, Franz; Hager, Astrid; Hann, Chris; Horska, Hana; Huirne, Ruud B.M.; Jansik, Csaba; Jechlitschka, Kurt; Kinnucan, Henry W.; Kirschke, Dieter; Krypa, Nada; Malik, Mykola; Matsibora, Tetyana; Mishev, Plamen Dimitrov; Nedyalkov, Anton; Oskam, Arie J.; Oude Lansink, Alfons G.J.M.; Petrick, Martin; Pelse, Modrite; Petrikov, Alexander; Raggi, Meri; Ratinger, Tomas; Revishvili, Zurab; Rodionova, Galina; Samoggia, Antonella; Sarris, Alexander H.; Savastano, Sara; Sedik, David J.; Senczyszyn, Jaroslaw; Spesna, Daniela; Tritten, Christian; Tyran, Ewa; Valentinov, Vladislav; Viaggi, Davide; Wegener, Stefan; Weingarten, Peter; Zmija, Janusz. |
Tipo: Book |
Palavras-chave: Agricultural and Food Policy; Community/Rural/Urban Development; Farm Management; Food Security and Poverty; International Development; Labor and Human Capital. |
Ano: 2004 |
URL: http://purl.umn.edu/93023 |
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Kinnucan, Henry W.; Chang, Hui-Shung (Christie); Venkateswaran, Meenakshi. |
Advertising wearout, defined as the declining effectiveness of a commercial or campaign associated with increased exposure, is examined from a generic advertising perspective. Generic advertising campaigns of the type typically undertaken by agricultural commodity groups differ from branded advertising in that the former seek to increase aggregate demand for a product category (e.g., beef, milk, wool) rather than the market share of a particular brand within a category. A major hypothesis addressed in this research is whether generic campaigns are subject to the same generation-satiation-decay cycles found for the more typical brand advertising campaigns. The hypothesis is examined by estimating a time-varying parameter model using data from the first... |
Tipo: Journal Article |
Palavras-chave: Marketing. |
Ano: 1993 |
URL: http://purl.umn.edu/9620 |
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Kinnucan, Henry W.. |
This paper determines the impact of food industry market power on farmers' incentive to promote in a situation where funds for promotion are raised through a per-unit assessment on farm output and food industry technology is characterized by variable proportions. Specifically, building on earlier studies by Azzam and by Holloway, Muth's model is extended to consider the farm-level impacts of generic advertising when downstream firms possess oligopoly and/or oligopsony power and advertising expenditure is endogenous at the market level. Applying the model to the U.S. beef industry, we find that for plausible parameter values market power reduces farmers' incentive to promote. However, the disincentive is moderated by factor substitution, and effectively... |
Tipo: Conference Paper or Presentation |
Palavras-chave: Dorfman-Steiner theorem; Generic advertising; Oligopoly power; Oligopsony power; Marketing; L66; Q13; Q17. |
Ano: 2002 |
URL: http://purl.umn.edu/19775 |
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Zheng, Yuqing; Kinnucan, Henry W.; Kaiser, Harry M.. |
Advertising can rotate the demand curve if it changes the dispersion of consumers valuations. We provide an elasticity form measure of the advertising-induced demand curve rotation in five demand models and test for its presence in the U.S. non-alcoholic beverage market. The AIDS model reveals that doubling advertising spending rotates the demand curves clockwise for milk, and coffee and tea with associated slope changes of 7.3% and 11.6%. Soft-drink advertising rotates its demand curve counterclockwise. Our policy suggestion is that milk and soft-drink firms might enhance profits by timing advertising to coincide with high- and low-price periods, respectively. |
Tipo: Conference Paper or Presentation |
Palavras-chave: Demand and Price Analysis. |
Ano: 2007 |
URL: http://purl.umn.edu/9938 |
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Kinnucan, Henry W.; Hatch, L. Upton; Molnar, Joseph J.; Venkateswaran, Meenakshi. |
Bovine somatotropin (BST), a new technology capable of enhancing a cow's ability to produce milk by 7-23 percent, is expected to be available for commercial use soon. Ex ante survey procedures are used to determine the potential effect of BST on the size distribution of dairy farms in the Southeast. Results of logit analysis indicate a positive link between farm size and (1) farmers' knowledge of BST and (2) intentions to adopt early, suggesting BST will not be scale neutral. An estimated "price elasticity" of -1.8 to -2.1 indicates an elastic demand for the input. Price, therefore, may be an effective instrument for attenuating the scale bias. |
Tipo: Journal Article |
Palavras-chave: Livestock Production/Industries. |
Ano: 1990 |
URL: http://purl.umn.edu/29997 |
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Kinnucan, Henry W.; Christian, Jason E.. |
A formula is derived to indicate the marginal returns to nonprice promotion for a competitive industry that promotes in both the domestic and the export market and receives a subsidy for export promotion. Private returns to export promotion are an increasing function of the export promotion elasticity, the export share, and the promotion subsidy and a decreasing function of the domestic supply elasticity, the absolute values of the domestic and export demand elasticities, and opportunity cost. Applying the formula to almond promotion and using previously estimated elasticities, no firm conclusions can be made regarding the effectiveness of export promotion, chiefly because the estimated promotion elasticities are unstable. Assuming that the domestic... |
Tipo: Journal Article |
Palavras-chave: International Relations/Trade. |
Ano: 1997 |
URL: http://purl.umn.edu/31016 |
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Registros recuperados: 41 | |
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