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| Klockner, Heike; Langen, Nina; Hartmann, Monika. |
| Consumers associate with the quality of food its freshness (97%) and taste (93%) (e.g. GFK 2000). As the extrinsic cue country of origin serves as an indicator for the intrinsic cue taste it works as quality indicator (PETZOLDT ET AL. 2007; KROEBER-RIEL 2003). Indeed several studies reveal that country of origin labeling (COOL) plays an important role in consumers’ quality evaluation of food products (e.g. VAN ITTERSUM ET AL. 2001; HONG AND WYER 1989; ELLIOTT AND CAMERON 1994). Most studies investigating consumers’ preferences and willingness to pay for COOL focus on meat (e.g. VERBEKE AND WARD 2006; LOUREIRO AND MCCLUSKY 2000), olive oil (e.g. SANDALIDOU ET AL. 2002) or wine (e.g. SKURAS AND VAKROU 2002). Spices such as pepper have not been researched... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Crop Production/Industries; Marketing. |
| Ano: 2010 |
URL: http://purl.umn.edu/61728 |
