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| Sas, Annamaria; Kozma, Agota. |
| This paper focuses on the possibilities of ethnic marketing and its ethic connections. The differences found in our face-to-face interviews and analysing questionnaire data will provide opportunities for Hungarian small enterprises. Targeting ethnic groups for marketing purposes results in ethical difficulties. In Hungary, ethnic marketing is yet an inexperienced concept. Based on these ideas the authors examine the ins and outs of using ethnic marketing in case of Germans in Hungary. Consumers with German ethnic attitude really want German products and brands. At the same time, enterprises have to emphasise the products’ “Germanness” and character in a better/stronger way because this can help for better consumer decision making. |
| Tipo: Journal Article |
Palavras-chave: Ethnic marketing; Ethics; Identity; Segmentation.; Marketing; M31. |
| Ano: 2009 |
URL: http://purl.umn.edu/94591 |
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| Kozma, Agota. |
| With this study, I want to draw the attention to an on and on appearing problem. The problem is a product of the legislation and thus the solution also ought to be provided by the legislation as soon as possible. In Hungary, the proprietary right of the areas existing in agricultural cultivation branch is protected by statutes since 1994: according to this only Hungarian citizen can be owner of agricultural areas; foreign citizen not (except if inheriting an area of this kind). Firms may acquire proprietary right on agricultural areas only if they deal with agriculture as main activity in a verifiable manner in Hungary for at least 3 years. This restriction is valid till 2011 (possibly 2014). Everyone looks for respectively hunted for the wicket-doors... |
| Tipo: Journal Article |
Palavras-chave: Areas agricultural; Contracts; Real estate.; Land Economics/Use; K39. |
| Ano: 2010 |
URL: http://purl.umn.edu/94633 |
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