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| Chang, Hui-Shung (Christie); Kristiansen, Paul. |
| 'Green and clean' has been used as a key marketing tool to promote Australian products overseas. The rationale is that consumers are generally concerned about personal health and the environment and will choose, and pay price premiums, for products that are, or perceived to be, clean (good for them) and green (good for the environment) over alternative products. But is Australia seen as clean and green? Is it really why people buy Australian products? And how effective is it as a marketing tool? This paper attempts to answer some of these questions. The study found that Australia may have a clean green image at present in some of her overseas markets, but to maintain such an image over time, concrete proof of environmental and quality credentials... |
| Tipo: Working or Discussion Paper |
Palavras-chave: Export marketing; Clean and green; EMS; QA; Environmental Economics and Policy; International Relations/Trade. |
| Ano: 2004 |
URL: http://purl.umn.edu/12899 |
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| Chang, Hui-Shung (Christie); Kristiansen, Paul. |
| ‘Clean and green’ has been used as a marketing tool by Australian governments to promote agricultural products overseas. But how valid are these claims? Is the ‘clean and green’ image campaign effective? And should government be involved? We conclude that Australia may have had a ‘clean and green’ image in some markets, but in the future, concrete proof of environmental and quality credentials will be required to satisfy increasingly better-informed and more demanding customers. We argue that governments cannot, and should not, continue to promote Australian products based on an undefined ‘clean and green’ image. Rather, more resources should be directed to the development, promotion and wide adoption of integrated, credible and well-defined environmental... |
| Tipo: Journal Article |
Palavras-chave: Clean and green; EMS; Export marketing; Food production; Food quality; QA; Resource /Energy Economics and Policy. |
| Ano: 2006 |
URL: http://purl.umn.edu/116863 |
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