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| Krystallis, Athanasios; Papadopoulou, Victoria; Chryssochoidis, George M.. |
| The survey aims at analysing the current positioning of Greek feta cheese. A regional UK market is selected as a typical research location. Four components of feta cheese's marketing mix (country of origin, brand name, type of milk used and price) are included in a conjoint task of product evaluation. Based on the importance assigned to these attributes, the survey identifies a number of consumer segments, and defines those that have a possibility to constitute regular feta cheese buyers. Feta cheese is seen by consumers of the sample as expensive compared to its perceived quality. This perception is attributed to the modest image of the product, which does not motivate a purchasing behaviour typical for a specialty cheese. Findings indicate the pressing... |
| Tipo: Journal Article |
Palavras-chave: Marketing. |
| Ano: 2004 |
URL: http://purl.umn.edu/26404 |
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| Krystallis, Athanasios; Ness, Mitchell. |
| The objective of the present study is to describe the preferences of younger, more educated and higher income Greek consumers for "quality" olive oil brands - quality being defined as a bundle of extrinsic quality cues such as quality assurance labels, health-related information, country-of-origin indication, bottling material and price. The aim of the research is, with the implementation of a conjoint analysis task, to describe and analyze consumer preferences using a random, stratified, sample of urban consumers. The extrinsic quality attributes of olive oil, strongly linked to a previous qualitative, Means-end Chains (MEC) analysis survey, is used as starting points for the development of conjoint profiles. Special emphasis is given to the development... |
| Tipo: Journal Article |
Palavras-chave: Quality extrinsic cues; Conjoint analysis; Segmentation; Market shares; Consumer/Household Economics; Food Consumption/Nutrition/Food Safety. |
| Ano: 2005 |
URL: http://purl.umn.edu/8161 |
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| Perrea, Toula; Grunert, Klaus G.; Krystallis, Athanasios; Zhou, Yanfeng. |
| Green food is perceived by Chinese consumers as environmentally friendly and safe to consume. Through a hierarchical values-attitudes model, the paper examines the degree to which attitudes towards green food is determined by consumers’ values and their general attitudes towards environment and nature and technological progress. The link between collectivism, attitudes towards environment and nature, and attitudes towards green food is the strongest link of the hierarchical model. However, collectivism also influences attitudes towards technological progress, which in turn influence attitudes towards green food. This finding, coupled with the lack of significant relationship between individualism and attitudes towards technological progress point towards... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Consumer/Household Economics. |
| Ano: 2011 |
URL: http://purl.umn.edu/114765 |
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