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| Chrysochou , Polymeros; Krystallis Krontalis, Athanasios. |
| This report is part of WP6 of the SUMMER project. The aim is to investigate how consumers perceive organic premium products and if they are willing to pay a price premium for these products. We conducted an experiment with 426 Danish consumers, in which we manipulate production method (organic vs. conventional), premium production (premium vs. non-premium) and extrinsic quality (high vs. low) across three meat products (pork, beef and chicken). Our findings show that consumers perceive organic products as of higher quality. However, they are not willing to purchase or to pay a price premium for organic products per se. What makes consumers increase their purchase intention is to a greatest extent premium production and less extrinsic quality. Premium... |
| Tipo: Report |
Palavras-chave: Food systems. |
| Ano: 2015 |
URL: http://orgprints.org/28187/7/28187.pdf |
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| Marian, Livia; Chrysochou , Polymeros; Krystallis Krontalis, Athanasios; Thøgersen, John. |
| High prices are often reported as an obstacle that inhibits the purchase of organic food products. The aim of this paper is to investigate how organic food products perform at different price levels and whether high prices are an advantage or a disadvantage for consumers’ repeat purchase of organic food. Based on analyses of actual purchase data, this study explores the effect of two product attributes (production method and price) on repeat purchase. The analysis is based on purchase data for four product categories (red meat, chicken, milk and hard cheese) registered by the GfK panel in 2011 in Denmark. The results show that within product categories, repeat purchase is linked more to production method than to price, and it is more prevalent for organic... |
| Tipo: Journal paper |
Palavras-chave: Production systems; Markets and trade. |
| Ano: 2014 |
URL: http://orgprints.org/24590/19/24590.pdf |
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| Marian, Livia; Krystallis Krontalis, Athanasios. |
| Recent studies reveal that consumers respond favourably to “organic plus” products with additional ethical attributes. The aim of the current study is to explore whether consumers would notice and value further improvements in the animal welfare standards than those imposed by the organic regulation. The results of a qualitative concept test reveal positive attitudes towards the proposed production process. The discussions about fewer standards being sufficient or about options “in-between” conventional and organic standards indicate that the difference in production processes is noticed, yet it is probably valued less than expected. The added attributes need to be thoroughly considered when developing and marketing “organic plus” products, as their effect... |
| Tipo: Conference paper, poster, etc. |
Palavras-chave: Markets and trade; Food systems. |
| Ano: 2014 |
URL: http://orgprints.org/27302/7/27302.pdf |
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