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Registros recuperados: 3
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Organic marketing initiatives and rural development - lessons learned for the organic industry Organic Eprints
Kujala, Jouni; Kristensen, Niels Heine.
Some of the determining factors for organic marketing initiatives (OMIs) success are supply policy, logistic and processing policy. Many OMIs are afraid of being dependent on one sales channel. Even though most of sales volume goes through supermarket sales, especially in Nordic countries and UK, many still want to develop their direct sales and regional sales.
Tipo: Conference paper, poster, etc. Palavras-chave: Markets and trade.
Ano: 2005 URL: http://orgprints.org/5780/1/nsem.pdf
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"Trust weakens as distance grows" : Finnish results of the OMIaRD consumer focus group study on organic foods Organic Eprints
Niva, Mari; Mäkelä, Johanna; Kujala, Jouni.
Consumers' views and ideas about organic foods are multifaceted and complex. Consumers have different, even contradictory expectations and views. There is no one shared view of what organic foods are, what they represent and how the production and consumption of organic foods should develop in the future. We can divide the issues relating to the image of organic products into two categories: firstly, issues which consumers can judge for themselves by looking at and tasting the products and secondly, issues which are largely trust-based and cannot be evaluated by examining the products on the market but require trust in the whole system of organic production. Price, quality and level of processing belong to the first category, whereas purity,...
Tipo: Report Palavras-chave: Markets and trade.
Ano: 2004 URL: http://orgprints.org/11138/1/omiard.pdf
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Marknadssituationen för ekologiska produkter och produktpriset i Norden Organic Eprints
Kujala, Jouni.
Den ringa storleken och outvecklade nivån på marknaden för ekologiskt odlade produkter avspeglas i de ekologiska produkternas låga marknadsandel inom respektive produktgrupper. I genomsnitt är andelen ett par procent. Inom Norden finner man de högsta marknadsandelarna i Danmark. Danmark är ett gott exempel på hur det är möjligt att även gynna efterfrågan genom att hålla konsumenternas merpriser på måttfulla nivåer och ändå betala ett attraktivt pris till producenterna.
Tipo: Conference paper, poster, etc. Palavras-chave: Markets and trade.
Ano: 2004 URL: http://orgprints.org/11143/1/kujala2.doc
Registros recuperados: 3
Primeira ... 1 ... Última
 

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