| The marketing of broilers/chicken meat in the National Capital Region (NCR) Delhi has been compared in two distinct kinds of markets, viz. organized (shopping malls, organized multi-product retailers) and unorganized or primarily wet markets (exclusive chicken dressers, poultry meat retailers, etc.). Data have been collected from various functionaries involved in marketing of broilers/poultry meat in the NCR Delhi during the year 2008-09 through primary survey. The most prominent channel in the unorganized broiler market has been found as: Producer-Wholesaler- Dresser-cum-Retailers –Consumer, whereas the same in the organized market as Producer - Commission agent- Supplier-Distributor- Shopping Malls/ Hotels/ Retailer-Consumer. The marketing cost,... |
