|
|
| Lähdesmäki, Merja; Siltaoja, Marjo; Luomala, Harri; Puska, Petteri; Kurki, Sami. |
| Pioneers of organic farming often faced social challenges as their innovative ideas on agriculture not only encountered opposition in the conventional farming community, but led to stigmatization of organic farmers as social deviants. In this study, we examine what kind of stigma management strategies pioneer organic farmers engage with in order to cultivate an alternative positive image of themselves. Our research is based on the interviews with 14 pioneer organic farmers. Based on a qualitative analysis of interviews, we provide a model of those strategies that the creation of from a stigmatized to valued identity requires. Our study increases the understanding of the institutionalization process of organic farming by demonstrating how pioneer organic... |
| Tipo: Journal paper |
Palavras-chave: Social aspects; Knowledge management. |
| Ano: 2018 |
URL: http://orgprints.org/35204/3/Lahdesmaki_Stigma_2019.pdf |
| |
