|
|
|
|
|
| Lähdesmäki, Merja; Siltaoja, Marjo; Luomala, Harri; Puska, Petteri; Kurki, Sami. |
| Pioneers of organic farming often faced social challenges as their innovative ideas on agriculture not only encountered opposition in the conventional farming community, but led to stigmatization of organic farmers as social deviants. In this study, we examine what kind of stigma management strategies pioneer organic farmers engage with in order to cultivate an alternative positive image of themselves. Our research is based on the interviews with 14 pioneer organic farmers. Based on a qualitative analysis of interviews, we provide a model of those strategies that the creation of from a stigmatized to valued identity requires. Our study increases the understanding of the institutionalization process of organic farming by demonstrating how pioneer organic... |
| Tipo: Journal paper |
Palavras-chave: Social aspects; Knowledge management. |
| Ano: 2018 |
URL: http://orgprints.org/35204/3/Lahdesmaki_Stigma_2019.pdf |
| |
|
|
| Lähdesmäki, Merja; Siltaoja, Marjo. |
| The study advances two lines of academic discussion. First, our study adds to the existing literature on organic farming. Even though previous literature on pioneer organic farmers has identified the attitudes among conventional farming community and social stigma as barriers to organic conversion (e.g. Rigby et al. 2001), it has not addressed the ways how pioneer organic farmers were coping with the social stigma. By demonstrating pioneer organic farmers as institutional entrepreneurs who challenged the existing institutional order by overcame the stigmatizing cultural categories at the time. Second, our paper further contributes to stigma management literature by demonstrating how stigmatization can be understood as an empowering condition, thus enabling... |
| Tipo: Conference paper, poster, etc. |
Palavras-chave: Social aspects; History of organics. |
| Ano: 2017 |
URL: http://orgprints.org/31341/1/31341%20L%C3%A4hdesm%C3%A4ki%20%20Siltaoja.docx |
| |
|
|
|
