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A MARKET OPPORTUNITY STUDY FOR THE DEVELOPMENT OF A NEW SPORT HORSE SERVICE AT THE MSU VETERINARY TEACHING HOSPITAL AgEcon
Larsen, Eric R.; Lloyd, James W..
The potential need for several new services within the Veterinary Teaching Hospital (VTH) is unknown. However, based on focus groups and practitioner surveys conducted over the last several years, potential new services were identified: overnight emergency, behavior medicine, equine sports medicine, dentistry, oncology and exotic animal medicine. Michigan State University's College of Veterinary Medicine (MSU-CVM) has recently expanded its equine research, diagnostic and therapy capabilities with the addition of the new Mary Anne McPhail Equine Performance Center. As a result of this expansion, a study was conducted to determine whether the VTH should also broaden its clinical offerings with a new complement of services targeted specifically toward...
Tipo: Working or Discussion Paper Palavras-chave: Teaching/Communication/Extension/Profession.
Ano: 2002 URL: http://purl.umn.edu/11752
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PROJECT REPORT: A MARKET OPPORTUNITY STUDY FOR THE DEVELOPMENT OF A NEW ONCOLOGY SERVICE IN THE VETERINARY TEACHING HOSPITAL AgEcon
Larsen, Eric R.; Lloyd, James W..
Current trends in veterinary medicine indicate the potential need for several new services within the VTH. Based on focus groups and practitioner surveys conducted in late 1998 and early 1999, potential new services could include oncology, overnight emergency, behavior medicine, dentistry, equine sports medicine and exotic animal medicine. Of these, an oncology service is currently being considered based on internal staff recommendations coupled with survey and focus group information supporting demand for the service. Different from past new services, the oncology service was also earmarked to undergo a formal market study to determine the full potential of the opportunity and to more clearly establish the goals and objectives within the service.
Tipo: Working or Discussion Paper Palavras-chave: Teaching/Communication/Extension/Profession.
Ano: 2000 URL: http://purl.umn.edu/11692
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