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| Maisenbacher, Gregor; Hung, Man-Tzu; Kuhl, Isabell; Lauvie, Pierre; Eichert, Christian. |
| The paper is based on the OrganiST (Organic Shops in Tübingen) project. Its aim is to develop and discuss marketing strategies for smaller and regionally orientated organic shops in order to stay attractive for their customers. The researched shops are located in Tübingen (South Germany), where we found different categories of small and medium organic shops. The competition on the market for organic food has dramatically increased. In the investigated town, the competition will increase further, because an organic supermarket of a big chain (Alnatura) is going to open soon. Some of the small and medium sized organic shops have come into troubles. They have problems to hold their regular customers and strategies to gain new customers are often lacking.... |
| Tipo: Conference paper, poster, etc. |
Palavras-chave: Markets and trade; Produce chain management. |
| Ano: 2007 |
URL: http://orgprints.org/11276/1/OrganiST_IFOAM_Conference_final.doc |
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| Maisenbacher, Gregor; Hung, Man-Tzu; Kuhl, Isabell; Lauvie, Pierre; Eichert, Christian. |
| The presenation is based on the OrganiST (Organic Shops in Tübingen) project. Its aim is to develop and discuss marketing strategies for smaller and regionally orientated organic shops in order to stay attractive for their customers. The researched shops are located in Tübingen (South Germany), where we found different categories of small and medium organic shops. The competition on the market for organic food has dramatically increased. In the investigated town, the competition will increase further, because an organic supermarket of a big chain (Alnatura) is going to open soon. Some of the small and medium sized organic shops have come into troubles. They have problems to hold their regular customers and strategies to gain new customers are often... |
| Tipo: Conference paper, poster, etc. |
Palavras-chave: Markets and trade; Produce chain management. |
| Ano: 2007 |
URL: http://orgprints.org/12820/1/Maisenbacher_Hung_OrganIST_IFOAM_Marketing_Conference.pdf |
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