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The Impact of Gurus: Parker Grades and EN PRIMEUR Wine Prices. AgEcon
Ali-Kein, Hela Hadj; Lecocq, Sebastien; Visser, Michael.
The purpose of this paper is to measure the impact of Robert Parker's oenological grades on Bordeaux wine prices. We study their impact on the so-called en primeur wine prices, i.e., the prices determined by the chateau owners when the wines are still extremely young. The Parker grades are usually published in the spring of each year, before the wine prices are established. However, the wine grades attributed in 2003 have been published much later, in the autumn, after the determination of the prices. This unusual reversal is exploited to estimate a Parker effect. We found that, on average, the effect is equal to 2.80 euros per bottle of wine. We also estimate grade-specific effects, and use these estimates to predict what the prices would have been had...
Tipo: Working or Discussion Paper Palavras-chave: Wine pricing; Expert rating; Demand and Price Analysis.
Ano: 2007 URL: http://purl.umn.edu/37292
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Common Labels and Market Mechanisms AgEcon
Boizot-Szantai, Christine; Lecocq, Sebastien; Marette, Stephan.
In this article, the impact of common labels is investigated with both theoretical and empirical approaches. Recent statistics regarding the egg market in France suggest that retailer brands largely adopt common labels. A simple theoretical framework enables us to determine the conditions under which producers and/or retailers with different product qualities decide to post a common label on their products. In particular, a situation of multiple equilibria (one where the label is used by the high-quality seller only and one where it is used by the low-quality seller only) is exhibited when the cost of the label is relatively large. The demand is then estimated for different segments of the French egg market, including producer/retailer brands with/without...
Tipo: Working or Discussion Paper Palavras-chave: Competition; Demand estimation; Labels; Product differentiation; Marketing.
Ano: 2005 URL: http://purl.umn.edu/18588
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Mandatory Labelling: Evidence from the French Fromage Blanc and Yogurt Market AgEcon
Allais, Olivier; Etile, Fabrice; Lecocq, Sebastien.
A number of public health advocates and consumer associations urge policy makers to strengthen nutrient labelling rules, in order to help people to make healthier and better informed food choices. Yet, little is known about the e¤ectiveness of mandatory labelling. This research evaluates the impact of a mandatory fat label policy on consumer choices in the fromages blanc and dessert yogurt market. While fat labels are mandatory since 1988 for fromages blancs, this is not the case for yogurts. This is a natural source of variation to identify separately consumer preferences for labels and for fat. We use a mixed logit discrete choice model and household scanner data collected in 2007 to estimate the distribution of the Willingness-To-Pay (WTP) for fat...
Tipo: Presentation Palavras-chave: Food Consumption/Nutrition/Food Safety; Marketing.
Ano: 2011 URL: http://purl.umn.edu/120382
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