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| Lee, Mimi; Lerohl, Mel L.; Unterschultz, James R.. |
| The central issue addressed in this paper is the attributes preferred by a sample of buyers of durum wheat grown in Canada. Primary emphasis is the value placed on certain visual and nonvisual attributes by US buyers of durum wheat. In addition, a source variable in the analysis is used to test preferences of US buyers for US-source compared to Canadian-source durum. The latter is a method to test whether durum millers in the US believe that Canadian durum is a superior product, a view widely-held in the Canadian grain trade. Results indicate that higher bushel weight has a positive effect on purchase probability, and appears to be more important to buyers' purchasing decision than protein content, amylase content, or the choice between no. 1 and no. 2... |
| Tipo: Journal Article |
Palavras-chave: Crop Production/Industries; Demand and Price Analysis. |
| Ano: 2000 |
URL: http://purl.umn.edu/34483 |
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