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| Bignebat, Celine; Koc, A. Ali; Lemeilleur, Sylvaine. |
| A wide range of the empirical studies shows to what extend the rise of supermarkets in developing countries deeply transform domestic marketing channels. In particular, the exclusion of small producers from the so-called dynamic marketing channels (that is remunerative ones) is at stake. Based on original data collected in Turkey in 2007 at the producer and the wholesale market levels, we show that the intermediaries are decisive in order to understand the impact of downstream restructuring (supermarkets) on upstream decisions (producers). The results show first that producers are not aware of the final buyer of their produce, as intermediaries hinder the visibility of the marketing channel, their choice is restricted to that of the first intermediary.... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Supermarkets; Small farmers; Fresh fruit and vegetables; Turkey; Agribusiness; Production Economics; Q13; L14; D24. |
| Ano: 2009 |
URL: http://purl.umn.edu/52856 |
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| Lemeilleur, Sylvaine; Bignebat, Celine; Cordon, J.M.. |
| Since the rapid expansion of modern retailers in Turkish agro-food market, competent intermediary's forms are required to match up their exigent demand in fresh fruit and vegetables (thereafter FFV) procurement - namely, volume, regularity or quality- with a very fragmented national supply provided by small family farms. In this context, the aim of this paper is twofold: it first develops a unified theoretical framework that compares the costs incurred by producers when deciding to market their produce through a private agent or through a marketing cooperative. Drawing on marketing cooperatives theories and transaction cost arguments, we put forward that these systems do not prove the same ability to allow for quality upgrading, above all at the producer's... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Agribusiness. |
| Ano: 2007 |
URL: http://purl.umn.edu/9405 |
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