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| Leonard, Robert L.; Wadsworth, James J.. |
| The primary objectives of this research are: (1) to identify the preferences of Connecticut apple consumers regarding product attributes and market characteristics; (2) to assess the impact of Connecticut promotion programs on consumer preference for Connecticut grown apples, and (3) to identify opportunities for more effective marketing of Connecticut grown apples. Information was obtained by interviewing a total of 374 persons purchasing apples at farm stores, pick-your-own orchards, supermarkets, and warehouse stores. Data collection included both direct questions and customer ranking of eight displayed apples. Each of the eight apples was either McIntosh or Red Delicious, 49 or 79 cents per pound, red or relatively green, large or small.... |
| Tipo: Working or Discussion Paper |
Palavras-chave: Consumer/Household Economics; Marketing. |
| Ano: 1989 |
URL: http://purl.umn.edu/25203 |
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