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| Soto Zapata, Manuel; Magana Magana, Eduardo; Kiessling Davison, Christian Mauricio; Licon Trillo, Lorena Patricia; Hernandez Salas, Javier; Villarreal Ramirez, Victor Hugo. |
| The Mexican honey industry is composed by around of 40,000 honey producers with 2 million of beehives. It has been the result that Mexico is the fourth producer and exporter in the world. In the year 2004, Delicias had 14,115 beehives which produced 443.3 tons of honey with a value of 14.8 millions of Mexican pesos. The honey producers have been collected individually and rustic their honey. It has caused that intermediaries joint the honey and sell mainly to the United States marketing. A marketing research was conducted in which 150 questionnaires were applied to a same families, after this a data base was done by using the SPSS version12. 0. As a result, the regional market demand calculated by the year 2011 was 167,397 liters of honey. The bottle... |
| Tipo: Journal Article |
Palavras-chave: Gather honey center; Bottle plant; Honey; Marketing analysis; Economic and financial analysis.; Agribusiness. |
| Ano: 2010 |
URL: http://purl.umn.edu/93905 |
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| Licon Trillo, Lorena Patricia; Magana Magana, Eduardo; Kiessling Davison, Christian Mauricio; Soto Zapata, Manuel; Villarreal Ramirez, Victor Hugo; Zuniga Avila, Gabriel. |
| This study was carried out in a bus transportation company named "Ticket Center" in Delicias,Chihuahua, which offers services such as, sale of tickets to different destinations through the United States, consultancy for the laser visa process, transportation to the American consulate in Ciudad Juarez. The purpose was to implement the Moderniza quality program, which is supported by SECTUR (Ministry of Tourism in México), in order to introduce the company the process of formalization and professionalism to increase its performance and growth to the competitive market. To achieve the above was necessary a training course to employees which the purpose of learning more about the tools to focus a better performance, personally and collectively. In addition a... |
| Tipo: Article |
Palavras-chave: Certification; Manual; Quality; Strategic planning.; Agribusiness. |
| Ano: 2012 |
URL: http://purl.umn.edu/120495 |
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