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U.S. Consumers’ Preference and Willingness to Pay for Country-of-Origin-Labeled Beef Steak and Food Safety Enhancements AgEcon
Lim, Kar Ho; Maynard, Leigh J.; Hu, Wuyang; Goddard, Ellen W..
The mandatory Country of Origin Labeling (COOL) troubles beef exporters to the U.S. This study evaluates the extent that U.S. consumers are receptive to imported steak and their perception of food safety level of beef from various countries. In addition, using conjoint analysis, willingness to pay for strip loin steak from Australia, Canada and the United States is estimated along with several increasingly important food safeties and quality attributes in beef. We find that on average U.S. consumers are willing to pay significantly less for imported steaks.
Tipo: Conference Paper or Presentation Palavras-chave: Beef; Consumer preferences; Country-of-origin labeling; Conjoint experiment; Willingness to pay; Agribusiness; Agricultural and Food Policy; Consumer/Household Economics; Demand and Price Analysis; International Relations/Trade; Livestock Production/Industries.
Ano: 2011 URL: http://purl.umn.edu/103385
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Willingness to Pay for Imported Beef and Risk Perception: An application of Individual-Level Parameter AgEcon
Lim, Kar Ho; Hu, Wuyang; Maynard, Leigh J.; Goddard, Ellen W..
The controversy surrounding the Mandatory Country-of-Origin Labeling (COOL) has attracted research attentions. A number of studies have reported consumers are willing to pay more for beef labeled with U.S. origin versus beef from unknown or other origins. Despite that, relatively little is known about what motivates consumers’ preference for origin-labeled food products (Lusk et al 2006). Using Individual-Level Parameters following a mixed logit model, we found that U.S. consumers were willing to pay significantly less for imported steak from Australia and Canada compare to U.S. steak. Further, we found that the negative willingness to pay is associated strongly with consumers’ perception of food safety on the exporting country.
Tipo: Presentation Palavras-chave: Beef; Country of origin; Mixed logit; Individual-level parameters; Stated choice experiment; Agribusiness; Agricultural and Food Policy; Food Consumption/Nutrition/Food Safety; Marketing; Q13; Q18.
Ano: 2012 URL: http://purl.umn.edu/119755
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Willingness to Pay for Imported Beef and Perceived Risk AgEcon
Lim, Kar Ho; Hu, Wuyang; Maynard, Leigh J.; Goddard, Ellen W..
Tipo: Presentation Palavras-chave: Food Consumption/Nutrition/Food Safety.
Ano: 2012 URL: http://purl.umn.edu/123977
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