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| Lima-Filho,Dario de O; Hokama,Anderson S; Spanhol,Caroline P. |
| The behavior of the fresh fruits and vegetable produce section was evaluated, under the point of view of the consumer, in three types of food retail stores in Campo Grande, Brazilian southeast: a grocery store ("quitanda"), a supermarket, and an open-air market. A quantitative-descriptive survey was conducted with 120 individuals, responsible for purchasing fresh fruit and vegetable produce for their homes. To accomplish that, twelve variables were investigated and adapted from the parameters used in the SERVQUAL model, in which the attributes of the retail outlet are pointed out, such as store hygiene and cleanliness and manner by which produce is displayed; employee training traits, such as courtesy and helpfulness; and quality, price range, and variety... |
| Tipo: Info:eu-repo/semantics/article |
Palavras-chave: Vegetable crops; Retail outlet; Retail performance; SERVQUAL method. |
| Ano: 2009 |
URL: http://www.scielo.br/scielo.php?script=sci_arttext&pid=S0102-05362009000100017 |
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| Lima-Filho,Dario de O; Oliveira,Leidy Diana de S de; Watanabe,Eluiza AM; Maemura,Marcia Mitiê D. |
| This study aims to analyze purchase policies to fruits and vegetables in supermarkets in Campo Grande, Brazilian Midwest. Thirteen interviews were conducted with representatives from supermarkets, small, medium and large, responsible for purchasing fresh vegetables. By analyzing the responses obtained through interviews, we can observe that producers make almost the entire supply of fruits and vegetables in large supermarkets from other states, and the small and medium establishments usually buy more with the local producer. For retailers, the fruits and vegetables represent an important factor to create internal circulation of customers in stores and a factor of attraction of clients too, in addition, this products offer high profitability. For the... |
| Tipo: Info:eu-repo/semantics/article |
Palavras-chave: Vegetables purchase; Supermarket; Local development. |
| Ano: 2012 |
URL: http://www.scielo.br/scielo.php?script=sci_arttext&pid=S0102-05362012000100022 |
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