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| Liu, Juan; Sporleder, Thomas L.. |
| Brand names and brand equity are recognized as important intangible assets among firm managers in the global food supply chain. This analysis investigates the long-run potential of brand equity among food processors to actually create real options for a firm's management. The empirical analysis views brand equity among food processors as a real option of growth and empirically tests selected drivers that are conceptually associated with firm growth. Results indicate that brand equity has a positive effect on the growth option value of the firm, after accounting for other major drivers of firm growth. Brand equity elasticity is estimated with respect to a firm's growth value for both the industry- and firm-level. One major implication of the analysis is... |
| Tipo: Journal Article |
Palavras-chave: Brand equity; Brand valuation; Real options; Food firms; Growth option value; Agribusiness. |
| Ano: 2007 |
URL: http://purl.umn.edu/8172 |
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| Liu, Juan. |
| This interview concerns doing business in China given the rapid changes and industrial development of that country. This report is based on an interview with Robert T. Martin, Managing Director & Regional Executive of BMO Bank of Montreal in June, 2005. Recent federal government financial reform efforts in China have facilitated foreign banks' business development as part of the Chinese WTO market-opening commitment. Foreign banks' development in the Chinese market is based on client demands and product expertise. The banks are concerned about increasing competition, the ability to be sustainable long-term, and innovation through new products introduction in niche markets that are regulatory compliant. For new investors in China, potential... |
| Tipo: Journal Article |
Palavras-chave: China; Bank executive interview; Financial markets; Business.; Financial Economics. |
| Ano: 2006 |
URL: http://purl.umn.edu/8199 |
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