| After a burst of enthusiasm through the middle part of this decade regarding the supermarket revolution, there now exists a broad consensus that this phenomenon is likely to proceed much more slowly than once thought in Sub-Saharan Africa. This is especially true in fresh produce supply chains, where both the promise and the perils of supermarket expansion have received greatest attention. In nearly the entire continent, the so-called traditional marketing sector – open air markets, dispersed informal vendors, and traditional shops – is expected to play a dominant role in fresh produce marketing for several decades. If true, this finding has profound policy implications. Specifically, it suggests that private investment in modern, integrated supply chains... |
