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Appellation of Origin Status and Economic Development: A Case Study of the Mezcal Industry AgEcon
Trejo-Pech, Carlos Omar; Lopez-Reyna, Carmen; House, Lisa; Messina, William A., Jr..
Mezcal is an alcoholic beverage produced only in selected regions of Mexico under appellation of origin status from the Word Intellectual Property Organization. While it has been produced in Mexico for many centuries, mezcal’s appellation of origin was only granted in 1995. Therefore efforts to produce and market it as a premium product have a relatively short history. This case study examines developments in the production and marketing of this unique product, and the activities of the marketing cooperative El Tecuán in Guerrero State in this process.
Tipo: Journal Article Palavras-chave: Mezcal; Mexico; Appellation; Marketing; Cooperative; Community/Rural/Urban Development; Marketing.
Ano: 2010 URL: http://purl.umn.edu/93346
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CARGILL HYBRID SEEDS MEXICO: A CASE STUDY AgEcon
Trejo-Pech, Carlos Omar; House, Lisa; Lopez-Reyna, Carmen.
This case study focuses on the history of Cargill Hybrid Seeds Mexico, its position in the industry and the manner in which it had grown throughout time. Details on product, facility and personnel decisions give a feel for how the company was managed and how it succeeded in growing rapidly in the 1990s. The purpose of this case study is to provide an in-depth look into the Mexican Seed industry, with a particular focus on Cargill Seeds Mexico prior to its takeover by Monsanto. Additionally, the case study allows for the discussion of how to successfully merge similar companies, in this case, three companies that are accustomed to being competitors in the market. A discussion focusing on unique human resource difficulties that come from such a merger a...
Tipo: Journal Article Palavras-chave: Agribusiness.
Ano: 2003 URL: http://purl.umn.edu/34341
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